In 2015, Amsterdam-based e-bike company VanMoof started shipping to the United States but found that a disproportionate number of them were damaged during shipping. So they started putting the bikes in fake flatscreen TV boxes. From VanMoof:
That small tweak had an outsized impact. Overnight our shipping damages dropped by 70-80%. We sell 80% of our bicycles online, which means we still print TVs on our boxes. More than 60,000 of them have now been shipped directly to our riders worldwide.
Now other bike companies do it too:
Imagine being falsely accused of a crime, and even though you know you did nothing wrong, you’re forced to wear a tracking device that monitors every time you leave the house: where you go, when, and for how long. Even though you’re completely innocent, suddenly every errand and day trip is recorded, indefinitely, to be […]
I am a bicycle snob. I'm at a point where beauty and function generally win out over comfort or financial considerations. This is where non-cyclists start to get really confused. Deep down, riding a bike is about sacrifice, and that's not a popular starting point for most people. There's usually a faster way to get […]
There’s scientific truth to the saying that you never forget how to ride a bike. Even if you can’t remember phone numbers, birthdays, or where the hell you parked your car, it’s likely that even if you haven’t been on a bicycle in decades, you can climb on and ride away just fine. Why? Neuropsychologist […]
We’ve all got a perfect website in our minds. In the past, the problem has been the barrier of language – specifically, the computer languages used to create those glittering, animation-filled pages you flock to. Now, Mac users have an alternative. Blocs 3 is a website builder that can provide an easy visual interface for […]
You can do all the pre-workout stretching in the world, but that doesn’t mean you’ll escape stiff muscles and nagging pain after a particularly grueling gym session. When those knots and their accompanying aches and soreness start barking, your options usually boil down to either a deep tissue massage or just grinning and bearing it. […]