In 2015, Amsterdam-based e-bike company VanMoof started shipping to the United States but found that a disproportionate number of them were damaged during shipping. So they started putting the bikes in fake flatscreen TV boxes. From VanMoof:
That small tweak had an outsized impact. Overnight our shipping damages dropped by 70-80%. We sell 80% of our bicycles online, which means we still print TVs on our boxes. More than 60,000 of them have now been shipped directly to our riders worldwide.
This is the AmazonBasics Folding Bike Lock. It’s $28. Don’t buy it. “Because this can be opened so quickly with low-skill attacks, it should go without saying that I see this as a product to avoid,” says the LockPickingLawyer.
While there were certainly more people out than I expected to see … there weren’t that many. Which somehow made it even weirder than the Boston Marathon Bombing Lockdown, when at least the shared sense of fear was more palpable.
Twitter rants and various online ugliness aside, social media has actually grown up a bit over the past 15 years. In general, users are warier of their interactions on platforms like Facebook or Instagram — and marketers have taken note. In fact, if you felt retailers you saw on social media were only looking to […]
Virus quarantines and shuttered restaurants sent millions of Americans back to their homes, only to rediscover the joys of firing up an oven and cooking something special for themselves. Whether by desire, necessity, or both, many of us have certainly been spending more time in the kitchen these last few months. And we haven’t just […]
Now that the world is starting to re-emerge from its self-imposed COVID-19 quarantine, we’re all going to have to start making some adjustments to both short-term and long-term changes. And the questions… Should customers be hounded out of a store if they aren’t wearing a face mask? Are crocheted face masks safe or not? And […]