In 2015, Amsterdam-based e-bike company VanMoof started shipping to the United States but found that a disproportionate number of them were damaged during shipping. So they started putting the bikes in fake flatscreen TV boxes. From VanMoof:
That small tweak had an outsized impact. Overnight our shipping damages dropped by 70-80%. We sell 80% of our bicycles online, which means we still print TVs on our boxes. More than 60,000 of them have now been shipped directly to our riders worldwide.
This is the AmazonBasics Folding Bike Lock. It’s $28. Don’t buy it. “Because this can be opened so quickly with low-skill attacks, it should go without saying that I see this as a product to avoid,” says the LockPickingLawyer.
While there were certainly more people out than I expected to see … there weren’t that many. Which somehow made it even weirder than the Boston Marathon Bombing Lockdown, when at least the shared sense of fear was more palpable.
From ordering from Amazon to paying bills over the web to something as simple as bottled water, we’re all hooked on modern convenience. We can’t help it. There are just too many modern world advances that save us too much time not to become a creature of comfort and go the easy route. Even if […]
No matter whether you go into the office or work from home, whether you roll out of bed at 5 a.m. or never get up before 9, we all agree a day can on how you feel first thing in the morning when you wake up. If you wake up feeling groggy or out of […]
The aluminum can is a great invention. And for 60 years, it and its crafty little addition, the pull tab, have made transporting and drinking all of our favorite beers, soft drinks and other beverages about 1,000 percent easier. Of course, evolution continues — and even an innovation as awesome as the aluminum can is […]