In today's era of genteel moderation and respectful political leadership, foul language has become a shocking outrage on those rare occasions it shows up in our broader culture. Now Burger King has ruined everything by using the phrase "Damn that's good" in a burger ad, unleashing the forces of incivility, blasphemy and obscenity. A conservative group is duly up in arms.
a big deal just became a bigger deal. the Impossible Whopper is available nationwide starting 8/8. pic.twitter.com/TpFQenSLFQ
— Burger King (@BurgerKing) August 1, 2019
"One Million Moms finds this highly inappropriate. When responding to the taste test, he didn't have to curse. Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial," the group said in a press release.
"Burger King's Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear."
The group's true size obviously falls far short of its ambitious name, and may even be the effort of a single person operating under the broader aegis of the American Family Association. But it has a gift for putting the fear of God into corporate bowers and scrapers. One recent success was convincing The Hallmark Channel to ban an advertisement featuring a lesbian couple; Hallmark reinstated the ad shortly thereafter.