In today's era of genteel moderation and respectful political leadership, foul language has become a shocking outrage on those rare occasions it shows up in our broader culture. Now Burger King has ruined everything by using the phrase "Damn that's good" in a burger ad, unleashing the forces of incivility, blasphemy and obscenity. A conservative group is duly up in arms.
"One Million Moms finds this highly inappropriate. When responding to the taste test, he didn't have to curse. Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial," the group said in a press release.
"Burger King's Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear."
The group's true size obviously falls far short of its ambitious name, and may even be the effort of a single person operating under the broader aegis of the American Family Association. But it has a gift for putting the fear of God into corporate bowers and scrapers. One recent success was convincing The Hallmark Channel to ban an advertisement featuring a lesbian couple; Hallmark reinstated the ad shortly thereafter.
A less successful campaign was its effort to boycott Barnes and Noble for selling If You Give A Pig A White House, a book that disrespects our noble and decent President Donald Trump.
Is the suggestive capitalization the result of bad design or a cunning stunt? Either way, customers complained and the seller has revised the product design. Aldi said the packaging has since been amended, with different letters in the slogan now capitalised to avoid the embarrassing mishap. A spokesperson added: “Our crackers have been available in […]
Photo: REUTERS/Robert Galbraith Outgoing Yahoo CEO Carol Bartz, fired over the phone by board chairman Roy Bostock, is famous for using foul language. Following her departure, she did not disappoint. “These people fucked me over,” she says, in her first interview since her dismissal from the CEO role late Tuesday. … “I said, ‘Roy, I […]
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