Biscuit package looks like it has naughty word on it

Is the suggestive capitalization the result of bad design or a cunning stunt? Either way, customers complained and the seller has revised the product design.

Aldi said the packaging has since been amended, with different letters in the slogan now capitalised to avoid the embarrassing mishap.

A spokesperson added: "Our crackers have been available in completely new packaging since 6th August and only a limited number of these old packs remain in-store."