Password Of The Day describes itself as a sort-of "Internet Treasure Hunt." Sign up for their list with your phone number, and they'll send you one text message every day with a random username and password. The login credentials themselves are (supposedly) real; they just won't tell you where that particular combination will work. The discovery part is up to you. But if you're lucky, you might land access to a free account on Spotify, or Steam, or Pornhub, or Headspace, or any other sites. Even if it is technically someone else's account. As they explain in an FAQ on the site:
Every day we are releasing one valid username+password combo to a mystery account. It could be Disney+, Creative Cloud, a bank account with $1000 in it - every day is different. So we give you the login info, but it’s up to you to discover what the account is; it’s like having a key, but not knowing what door it opens. Scour the internet, try your login on all the services you can think of. If you successfully log in, the account is yours!
It's not clear where they're getting this data from, or who's paying for it. But if you want to take the gamble — hey, go for it.
MSCHF, the company behind the list, is a pseudo-internet-performance-art-collective founded by ex-Buzzfeed employees that specializes in viral pranks. Sometimes these function as promotional material for other companies; sometimes they just exist, and maybe go viral, or don't. From Business Insider:
Their products are meant to poke fun at everything and anything, because MSCHF takes pride in pushing the boundaries.
There's no apparent thread connecting MSCHF's slew of projects: The team has built a browser add-on that disguises your Netflix watching as a conference call, designed a squeaking rubber chicken bong for smoking weed, and created a YouTube channel solely consisting of videos of a man eating everything from a tub of mayonnaise to a photo of Pete Davidson. But for Whaley, the lack of continuity is the point: As long as the team can figure out the resources to create and launch a product, "nothing is safe."
If you want to try it, check out Password Of The Day.
Image: Santeri Viinamäki (CC 4.0)