Would you pay for airplane food if you weren't on a plane? Finnair thinks so! The Finnish airline is betting that people with feet on the ground are actually going to pay for their flight food in supermarkets. Their "Taste of Finnair" meals, including reindeer meatballs and teriyaki beef, will cost US$12 and will make their market debut tomorrow. Welcome to 2020.
From US News:
The move comes are airlines around the world try to employ their idled resources during the pandemic and tap into people's desire to fly when most planes are grounded. Some are offering simulated flights, fake trips where the aircraft takes off and lands in the same location, or even just time to sit in the plane.
Kimmo Sivonen, store manager at the K-Citymarket Tammisto which will sell the Finnair meals, told the newspaper Ilta-Sanomat that the dishes have been modified to have less salt and spices than those offered in the air, where people's sense of taste is dulled by high altitude.
Image: dingram_kiwi / Flickr