Colbert's A Late Show does a Super Bowl Sunday ad for a bookstore in Boone, NC

On his live show on Super Bowl Sunday, Stephen Colbert wanted to do something to help a small business. So, he created a free Super Bowl Sunday-worthy ad for Foggy Pine Books, a small bookstore in Boone, NC struggling through the pandemic. The ad features Tom Hanks and narration from Sam Elliott.

The owner of Foggy Pine Books reacts to the finished commercial.

Image: Screengrab