These commercials from the 1950s and 60s feature two of Jim Henson's earliest Muppets, who would like to inform you that if you don't become a Wilkins Coffee drinker, you will cease to exist.
In one of the commercials a puppet says to the other "People who don't drink Wilkins Coffee just blow up sometimes" and then proceeds to ignite a bomb that blows the non-Wilkins-coffee-drinking puppet into smithereens.
I'm feeling concerned for my safety now, and frantically searching for some WIlkins Coffee.