Remembering Hooters Air, the "breastaurant" in the sky

From 2003-2006, the restaurant Hooters briefly had an airline called Hooters Air. The carrier was marketed towards golfers in an effort to bring casual and tournament players to Myrtle Beach golf courses. "Two 'Hooters Girls,' dressed in their restaurant uniforms, were on each flight assisting the (traditionally attired) in-flight crews with hospitality duties." Love the parentheses use there, by the way. 

Slogans were purposely humorous ("fly a mile high with us.") This functioned as a flying billboard and didn't actually generate profit; Hooters Air ended up costing Hooters 40 million dollars and shutting down after just three years.