Canadian musician and bad behavior specialist Justin Bieber has joined up with a marijuana company to sell pre-rolls.
Gen Z and Millennials – Beiber's target audience – make up almost 40 percent of the cannabis market, according to data from the 2020 HQ Cannabis Brand Affinity Report.
"I'm a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it — especially for the many people who find it helpful for their mental health," Bieber said in a statement.
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