About a decade ago, Jia Tolentino argues in a New Yorker essay, famous faces on Instagram began converging on one look — plumper lips, catlike eyes, sharper cheekbones. People edited their faces in selfies, then had surgeons reshape the real thing to match. That look is called Instagram Face.
The priciest work is now invisible. A writer who watched a deep-plane facelift reported that once a surgeon cuts the ligaments beneath the cheek, "the features on top move freely and in one piece, like a Halloween mask." People magazine reported nine procedures performed on a 65-year-old in a single six-hour session.
Fifty-seven percent of surgeons told one survey they're seeing more patients under 30, and in 2024 the American Society of Plastic Surgeons counted almost 50,000 Botox and filler procedures on patients under 20.
Previously:
• Cosmetic surgeons recommend against getting a Mar-a-Lago face
• 'Ozempic face' drives a surge in cosmetic procedures
