@parlor_sweets is a delectable Instagram account that curates pre-packaged desserts from konbini, or convenience stores, across Japan. American 7-Elevens aren’t known for their assortment of sweet treats, save for a Slurpee on a hot summer day, which is why this enticing convenience store content lured us in.
A gooey soufflé pancake melts onto crumbs waiting to collect the overflow.
A cartoon cow rests on the froth of a creamy milk pudding that bounces as it’s scooped.
The thick middle of a glazed cookie cream puff feels glutinous to watch as it oozes from the rupture.
The members of @parlor_sweets’s curators -- who call their group BAKE -- are just as delightful as the desserts they share. Intrigued by the dizzying varieties of delectable treats, they document them through photos and videos on their Instagram account. We asked them to tell us more about their group, why they came together, and how their account “introduces the beauty of Japan overseas.”
Why convenience store desserts?
In konbini, there are wide varieties of desserts at decent prices. Among other things, these desserts catch the most attention from foreign travelers. The packaging is well-designed to appeal to customers and some are co-directed by famous patissiers or brands. Read the rest