Short recap of a talk given by Wright and McCloud at the Game Developers Conference.
McCloud pointed out that from a business perspective, you want your product to be as addictive as possible. But there's a line, he said, separating "earned addiction" (desirable) from "compulsion" (not necessarily good). For instance, there are people who are sick of Everquest, but feel compelled to continue playing to explore just a little bit more, or achieve that next character level.
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