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Food Porn -- Burger King Subservient Chicken

Xeni Jardin at 6:10 am Thu, Apr 8, 2004

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BoingBoing reader aeon points us to a bizarre marketing move by junk-food empire Burger King:
...For when "your way" calls for an enslaved chicken, Burger King invites you to "have chicken your way" by offering you the newest in ads even veteran AdBusters won't want to bust: The Subservient Chicken. He "riverdances", he "throws pillows", he "builds forts" and he even takes "bonghits". He's technically a rooster, but let's not worry about that when we can tell him to "play air guitar", "moonwalk", or "grab crotch like michael jackson." The Subservient Chicken: more than a furry's dream come true, more than a timewaster for stoned college kids; this method of advertizing just begs to be copied like so many memes. Plus, you can tell him to "die".
How very interesting. I wonder if the ad execs who came up with this realize (a) the Internet is so weird that genuine furry submissive fetish poultry sites with live webcams already exist, and (b) (this is absolutely true) legendary porn magnate Larry Flynt claims to have lost his virginity to a chicken? If so, the new Burger King campaign is extra-creepy, hold the fries. And if not, they really ought to be reading more BoingBoing. Link to Subserrvient Chicken

Update: BoingBoing reader Bobby Martin says, "For the obsessive compulsive, we've started a list of things the subservient chicken will and won't do. It's on a wiki, so you can sign up and add your quirky/interesting/fucking weird discoveries to the list for all to see." Excerpts:
Will Do: poop | macarena | lol | fart | lay an egg | hokey pokey
Will do, sort of: flip me off | masturbate | get funky | tear the place up
Won't do: barf | hurtle the couch or jump over it | vacuum
Link

UPDATE HERE

Boing Boing editor/partner and tech culture journalist Xeni Jardin hosts and produces Boing Boing's in-flight TV channel on Virgin America airlines (#10 on the dial), and writes about living with breast cancer. Diagnosed in 2011. @xeni on Twitter. email: xeni@boingboing.net.

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