What's up with DoubleClick's Google AdWords-like ads?

Rupert Scammell tells BoingBoing:
On Gawker tonight, I noticed that DoubleClick now uses banners which look like Google AdWords ads. In a similar manner to their infamous fake Windows error dialog banners, DC seems to be capitalizing upon the now familiar look of Gooogle's advertising to up their click rate. I wrote a quick weblog entry up about it, which features a screenshot of the advertising in action.

Jon Gales tells BoingBoing: "That's not quite true. They are teamed up with Google. They take a bet that they will be able to beat the CPM they pay (which is quite low). Check this Webmaster World forum for more discussion on the topic." (NOTE: forum appears to be for paid members only. --XJ)