You may recall this earlier post
about a nightmarish, Soviet-era TV ad from Estonia promoting chicken meat. I can't read Estonian blogs
, so I haven't been able to dig up more info about the prolific director of this ad and many others -- Harry Egipt
. However, in this archive of Egipt's work
, I found another equally disturbing gem which seemed worthy of Boing Boing notice. It's either an ad for vanilla soft-serv or blow jobs.
It's interesting to look at these ads as the product of a society which was just then, all of a sudden, opening up to capitalism, advertising, and private media production. Countries where such systems have been in place for longer also manage to stick sex in everything, obliquely or otherwise. But in these early Eastern European television ads, it's all clumsy and creepy. Even the color gamut is scary -- Egipt's ads all have the drab pallette of a vivid, bad dream.
Link to ad for "Pinguin," which apparently means in Estonian, "I'll have two scoops of bukkake, please." Over at StevenF's blog, the Harry Egipt remix competition is going strong: Link
Update: Boing Boing reader Gary Keltz says:
Don't Forget, Estonia is culturally closer to Scandinavia than Eastern Europe. It is only about 50 miles across the Gulf of Finland from Helsinki. I know I hadn't realized that until it was pointed out by an associate of Estonian extraction at work.
: Estonian blogger Siim Teller says
Hei, if your're from boingboing.net and having trouble understanding Estonian. Harry Egipt was one of the most productive ad-maker during the Soviet times in Estonia. He wrote the scripts, directed the things and edited as well. He's still in the ad business but his works look pretty dated to me. I'll do a rough translation from the text found on his "about" page:
"Harry Egipt has long time experience working in television and advertising doing various stuff: writing copy to radio, writing scripts to TV-shows and videoclips. He's taken the role of scriptwriter, director, editor, photographer etc. Worked 8 years in national television ETV and 11 years in Eesti Reklaamfilm (state run organisation whose goal was making ads during the Soviet times) where he made more than 80 ads. Now his retroads are regular part of local Night of the Ad Eaters."
I'm old enough to remember most of those TV ads from the 80s, but too young to put them into any kind of perspective. For example this ad for "Penguin" icecream is rather pervers by todays standards but perhaps it was not so 15 years ago because we did not have "necessary" background from porn industry. What I mean was that less people were familiar with blowjobs because there were no magazines or movies etc freely available (they were being smuggled from Finland but still hard to find). Perhaps someone older should fill me in here :-)
This gadget does exactly as promised: it looks like a thumbdrive (sort of) and fries the circuitry of any computer it’s plugged into. It’s made from camera flash parts, is charged with a standard AA battery, and delivers a 300V zap of DC destruction to the port for all your USB-murdering needs. Note that this […]
The Cobham catalog, exposed by The Intercept, features countless pages of surveillance gadgets sold to U.S. police to spy on American citizens: tiny black boxes with a big interest in you. In the creepily bland feature lists and nerdy product names is a whisper of a dark future; perhaps darker than anyone can imagine.
This image depicts the most commonly-found stylesheet colors on the web’s top sites—Paul Hebert did an amazing amount of analysis and this is just one of the intriguing visualizations he came up with. Most of these are obvious staples, especially HTML red and blue, though it’s interesting how far the blue “cluster” is from the […]
The Black Friday Mac Bundle 2.0 is one of the Boing Boing Store’s best-selling Mac bundles yet, and it’s about to come to an end. If you don’t get your copy now, here’s what you’ll be missing:This bundle comes packing 9 top-rated Mac apps in one package, at the hugely discounted price of just $23.99. […]
The Boing Boing Store’s Gift Guide is full of ideas for pretty much anyone in your life like hipster ice cub trays, Xbox controllers, Halo Boards, and even diamond necklaces. As always, all products in the Boing Boing Store come at great discounts, too. Shop by price bucket starting at under $20. Under $20:Bloxx Jumbo Ice Trays […]
Unlike traditional lighters, the SaberLight features an electronic plasma beam that’s both rechargeable and butane-free. This sleek lighter is even approved by TSA, so you’ll never be stuck buying lighters you’ll just have to throw away partially used. For some people, like me, this is a pretty big game-changer. The SaberLight’s beam is actually both hotter and cleaner […]