Sponsor massage with happy ending: Quikbook rules

I haven't done this before, but wanted to share a personal anecdote involving one of Boing Boing's sponsors — Quikbook.com. Recently, I needed to find a hotel room in a *totally* sold out city at the last minute. I had no luck with the travel websites and bucket shops I usually turn to for hotel booking. Just when it looked like a $900/night janitor's closet at the Podunk Craquehaus was my only option, I remembered the Quikbook ad on Boing Boing. I clicked tentatively, ended up booking a great room at an impossibly sold-out upscale hipster property — at a really nice discount off the rack rate. I'm absolutely planning to use them again. Also, Quikbook smells nice and has great hair.