Turner and an advertising contractor turned over $2 million last week in the legal and political storm that followed a viral marketing campaign gone sour. Then, the head of the network in question resigned.
Next up, in a similar case of "hoax devices" — the Los Angeles Times and Paramount?
The Los Angeles Times and movie studio Paramount could face a federal lawsuit after a publicity stunt to promote "Mission: Impossible III" sparked a bomb scare, the paper reported.
Around 4,500 sidewalk newspaper boxes across California were rigged with devices last April that played the "Mission: Impossible" theme when customers opened them in the build-up to the release of the Tom Cruise blockbuster.
But several customers thought the music players were bombs and reported them to law enforcement officials. An arson squad blew up one of the newspaper boxes in Santa Clarita, just north of Los Angeles, as a precaution.
Link to wire story, and here's the original news item in the LAT: Link.
The sharp-witted folks at Defamer pointed out the similarity between both stunts earlier in this post: Link, and here was their original coverage: Link.
Photo: Bryan Kneiding / The Signal, from this AP story last year: Link. (thanks, elf)
