Video tribute to designer Paul Rand - video


9 Responses to “Video tribute to designer Paul Rand - video”

  1. Fnarf says:


    That old UPS logo is 1,000,000 times better than the new, shiny, reflecto 3-d thing they replaced it with. I love love love that bow.

  2. Anonymous says:

    Long ago and far away (60′s New York) I had a close acquaintance Fernando (Fred) NEVES who claimed that HE had designed the then new IBM logo. Could it be that he was an employee in Rands shop and the shop got credit? I seem to recall that at the time he (Fred) was working at one of the major MAJOR advert firms like BBD&O or some such.

  3. Anonymous says:

    I think BB’s traffic has killed the site, however. I’ve got about half of the film downloaded over the 30 minutes. Any mirrors?

  4. Mark Frauenfelder says:

    I think I remember reading that the bow on the UPS logo was Rand’s daughter’s idea.

  5. waugsqueke says:

    Call me crazy. I like the new UPS logo better. (But I hate the new at&t thing.)

  6. devoinregress says:

    What a brilliant designer.

  7. Brendan West says:

    You may find it vile, but it is instantly recognizable at any size, shape, color or distance — the mark of a well designed, iconic logo.

    Long live Paul Rand’s work. Shame on UPS for changing it

  8. dculberson says:

    Crazy!! The old UPS logo was much better.

    Maybe they changed it because they don’t accept packaged with twine tied around them any more. (Really, they don’t! Interferes with the conveyor belts and automated handling equipment.)

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