A Japanese okusan relieves her pet octopus' maddeningly itchy tentacles in this "Dream of the Fisherman's Wife" inspired TV commercial for and anti-itch remedy. Link
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.