I had no idea that Marlboros were originally marketed to women, but it appears so. From the Sociological Images blog: "Notice how in one picture the baby actually asks mom to have a cigarette instead of scolding him. It plays up the women-as-hysterical stereotype and also shows changing expectations about good motherhood.." Who knew that the Marlboro Man had a thing for MILKCs (Mothers I'd Like to Kill with Cancer)?
Vintage Marlboro ads targeted at moms
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