David A Kessler, author of The End of Overeating: Taking Control of the Insatiable American Appetite
, is a doctor and lawyer, med school dean and former FDA commissioner. He's also someone whose weight has yo-yoed back and forth all his life, someone who is plagued with insatiable junk-food cravings. His new book -- grounded in research that included dumpster-diving chain restaurants to read the ingredient labels on the foods whose makeup they wouldn't discuss, tries to answer the neurological question of why we crave shitty junk food:
The labels showed the foods were bathed in salt, fat and sugars, beyond what a diner might expect by reading the menu, Kessler said. The ingredient list for Southwestern Eggrolls mentioned salt eight different times; sugars showed up five times. The "egg rolls," which are deep-fried in fat, contain chicken that has been chopped up like meatloaf to give it a "melt in the mouth" quality that also makes it faster to eat. By the time a diner has finished this appetizer, she has consumed 910 calories, 57 grams of fat and 1,960 milligrams of sodium.
Instead of satisfying hunger, the salt-fat-sugar combination will stimulate that diner's brain to crave more, Kessler said. For many, the come-on offered by Lay's Potato Chips -- "Betcha can't eat just one" -- is scientifically accurate. And the food industry manipulates this neurological response, designing foods to induce people to eat more than they should or even want, Kessler found...
"The food the industry is selling is much more powerful than we realized," he said. "I used to think I ate to feel full. Now I know, we have the science that shows, we're eating to stimulate ourselves. And so the question is what are we going to do about it?"
The End of Overeating: Taking Control of the Insatiable American Appetite
Urine is golden so it must have some link to gold, thought medieval alchemists seeking to devise methods to transmute base metal into gold. Not quite, but they did discover that pee is rich with the miraculous bearer of light, aka phosphorus. (American Chemical Society)
I’ve heard — and repeated — the theory that addiction rates among indigenous people in the Americas was caused by genetics — specifically, that “new world” populations hadn’t gone through the European plague years’ genetic bottleneck that killed everyone who couldn’t survive on alcoholic beverages (these having been boiled during their production and thus less […]
The PocketLab is billed as a “Swiss Army Knife of science.” Launched via Kickstarter, the small device contains numerous sensors to measure acceleration, force, angular velocity, magnetic field, pressure, altitude, and temperature and send that data to smartphones or laptops. According to inventor Clifton Roozeboom, it’s a tool for students and citizen scientists who can’t […]
Shake, stir, and muddle your way to delicious homemade cocktails with this must-have bar set. Expect only the finest quality tools from MakersKit — enabling you to unleash your inner mixologist.Top 12 Favorite Things of 2014, Sunset MagazineQuart-size vintage-style Mason jar shakerRetro double jigger for accurate measurementsStrainer & spouts for a mixologist-style smooth pourHardwood muddler […]
The Lytro Illum dares to be different, boasting even more robust features than its first generation predecessor and a sleek design reminiscent of professional DSLRs. What’s so cool about it? Most cameras capture the position of light rays, producing a statoc 2D image.
SitePoint Premium is the ultimate e-learning library for web developers, designers, and digital professionals. Famous for their web development books written by industry leaders, they’ve expanded their content library to include in-depth video courses and short, handy screencasts partnering with A Book Apart and UX Mastery. Whatever you want to achieve in your web career, […]