David A Kessler, author of The End of Overeating: Taking Control of the Insatiable American Appetite
, is a doctor and lawyer, med school dean and former FDA commissioner. He's also someone whose weight has yo-yoed back and forth all his life, someone who is plagued with insatiable junk-food cravings. His new book -- grounded in research that included dumpster-diving chain restaurants to read the ingredient labels on the foods whose makeup they wouldn't discuss, tries to answer the neurological question of why we crave shitty junk food:
The labels showed the foods were bathed in salt, fat and sugars, beyond what a diner might expect by reading the menu, Kessler said. The ingredient list for Southwestern Eggrolls mentioned salt eight different times; sugars showed up five times. The "egg rolls," which are deep-fried in fat, contain chicken that has been chopped up like meatloaf to give it a "melt in the mouth" quality that also makes it faster to eat. By the time a diner has finished this appetizer, she has consumed 910 calories, 57 grams of fat and 1,960 milligrams of sodium.
Instead of satisfying hunger, the salt-fat-sugar combination will stimulate that diner's brain to crave more, Kessler said. For many, the come-on offered by Lay's Potato Chips -- "Betcha can't eat just one" -- is scientifically accurate. And the food industry manipulates this neurological response, designing foods to induce people to eat more than they should or even want, Kessler found...
"The food the industry is selling is much more powerful than we realized," he said. "I used to think I ate to feel full. Now I know, we have the science that shows, we're eating to stimulate ourselves. And so the question is what are we going to do about it?"
The End of Overeating: Taking Control of the Insatiable American Appetite
That point of light between Saturn’s rings is Earth, captured by NASA’s Cassini spacecraft on April 12. More about the image here at NASA JPL. It reminds me of the last photo taken by the Voyager I spacecraft before engineers shut off its imaging systems. Carl Sagan had persuaded NASA to turn Voyager I’s cameras […]
As AI improves, the mystery of consciousness interests more programmers and physicists.
Most of us need a computer interface implanted in our brains like we need a hole in our head. That said, there are benefits to bridging the gap between mind and machine. Joel Murphy is the founder of OpenBCI, an inexpensive, and non-invasive, brain-computer interface (BCI) platform. People have used OpenBCI to control robots, compose […]
They probably just sleep a lot. But still, you can remotely keep an eye on them when you’re at work and missing them deeply with this HD monitor from Kodak.If you have a new puppy that destroys everything in sight, or you just want to be a little more security-conscious, this WiFi camera is a […]
Thinking of a business idea is the easy part. Doesn’t even have to be a “good” idea, you can still get people to throw money at a non-existent venture, but to do that you need to at least have something even resembling a viable business plan. Why doesn’t anyone do it then? Because building that semi-viable […]
The Twisty Glass Blunt is an intriguing product that claims to abolish the need to ever buy or use rolling papers. And, well, it does if you so choose. You can cut down on the waste this 4/20, and everyday after when you’re smoking with this clever piece.Built with a German-engineered glass tube and inner […]