Simon sez, "John Hilton, a doctoral candidate in Instructional Psychology and Technology at Brigham Young University, crunched the numbers to determine whether releasing books through Creative Commons and other methods really does benefit authors and publishers.
He found that four titles recently released for free by Random House saw an 11 percent increase in sales in the eight weeks after releasing the online copies compared to the eight weeks prior."
For his research, he has located, so far, approximately 40 book titles for which publishers have released free online versions at least eight weeks after releasing the printed version. He does not consider books that were released both simultaneously for free online and as print products because then he wouldn't be able to observe the before and after effects on sales. He then records the Bookscan numbers -- which account for about 70% of all US book sales, including those sold at most retailers -- for the eight weeks prior to the free release and the eight weeks after.
On March 4 of this year, Random House announced that it would release five books for free through its science fiction portal, all of which came in downloadable PDF files (among other formats). Hilton recorded the before and after book sales and found that "one of the five books has had zero sales in 2009. So no sales before or after the free version. But the other four books all saw significant sales increases after the free versions were released. In total, combined sales of the five books were up 11%. Together they sold 4,633 copies the 8 weeks prior to being released free and 5,155 copies the eight weeks after being released."
One of the music industry’s dumbest, most pernicious talking-points is the “value gap” (AKA the “value recognition right”) which is code for, “Online platforms should employ an army of copyright lawyers to assess everything that users share for copyright compliance.”
In 2011, the Canadian Conservative government rammed through Bill C-11, Canada’s answer to the US Digital Millennium Copyright Act, in which the property rights of Canadians were gutted in order to ensure that corporations could use DRM to control how they used their property — like its US cousin, the Canadian law banned breaking DRM, […]
Maybe it’s entirely because of podcast ads, but drag-and-drop tools like Squarespace have gotten immensely popular in recent years. While it’s definitely a great tool for any non-coders who want to get a small website up and running quickly, managing content with a primarily visual interface can become a pain once you have more than […]
When you can’t wait for the world’s longest meeting to end, the mindless leg bouncing makes your boredom obvious and just annoys everybody else. Everyone knows the TPS reports need the damn cover sheet, but some sadistic colleague keeps forgetting, probably on purpose just to eat into your lunch hour. Enough is enough!While serving a […]
What could be more fun than a slingshot that shoots tiny airplanes? A slingshot that shoots tiny glowing airplanes of course! These toy planes are outfitted with ultra-bright LEDs, so you can fly all night without losing them in the trees.Whether you are a regular-sized child, or an overgrown adult one, these light-up flyers offer […]