From Derek Powazek, a scorching indictment of the Search Engine Optimization industry, who offer a mix of obvious advice and sleazy tricks that break the web. Derek's SEO advice? "Make something great. Tell people about it. Do it again."
Spammers, Evildoers, and Opportunists
Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It's so obvious, anyone who pays for it is a fool.
Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won't last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don't, it'll last for a couple weeks, tops.
And when they do reindex, if they determine that you've been acting in bad faith (like hiding links or keywords or other deceptive practices) they'll drop you like a hot rock. So a temporary gain may result in a lifetime ban.
In the end, you're sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won't last the month. And how valuable was that increase, anyway? If you're tricking people into visiting your site, those visits are going to be bad experiences.
In a new report, the U.S. Government Accountability Office reveals that the “Department of Defense uses 8- inch floppy disks in a legacy system that coordinates the operational functions of the nation’s nuclear forces.” That floppy format was developed in the late 1960s and was obsolete by the 1980s. I wonder if the DoD saves […]
In 1989, Canadian activist, engineer and thinker Ursula Franklin gave a series of extraordinary lectures on the politics of technology design and deployment called “The Real World of Technology.”
The sale of Time Warner Cable to Charter Communications is completed today, and former TWC customers (including me) can probably look forward to a whole new era of crappy service, Netflix throttling, and horrible customer service experiences under our new broadband overlords.
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Every company wants to harness the power of social media, but few understand how to make that happen. Be one of those select few with this Social Media Marketing Course & Certification package, now just $29 in the Boing Boing Store.Over 12 modules of course material, you’ll learn what it takes to increase a brand’s […]