From Derek Powazek, a scorching indictment of the Search Engine Optimization industry, who offer a mix of obvious advice and sleazy tricks that break the web. Derek's SEO advice? "Make something great. Tell people about it. Do it again."
Spammers, Evildoers, and Opportunists
Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It's so obvious, anyone who pays for it is a fool.
Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won't last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don't, it'll last for a couple weeks, tops.
And when they do reindex, if they determine that you've been acting in bad faith (like hiding links or keywords or other deceptive practices) they'll drop you like a hot rock. So a temporary gain may result in a lifetime ban.
In the end, you're sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won't last the month. And how valuable was that increase, anyway? If you're tricking people into visiting your site, those visits are going to be bad experiences.
Wow. @CarnegieMellon is America's Shanghai Jiaotong. https://t.co/UAtaAgJvJh— Edward Snowden (@Snowden) November 11, 2015 Documents published by Vice News: Motherboard and further reporting by Wired News suggest that a team of researchers from Carnegie Mellon University who canceled their scheduled 2015 BlackHat talk identified Tor hidden servers and visitors, and turned that data over to the […]
LA Makerspace co-founder Tara Tiger Brown shares a project that her kid-friendly maker workshop is trying to make a reality.
Amid growing fears about safety and security risks from unauthorized drone flights, federal regulators say they plan to require pretty much all recreational drones in the U.S. to be registered.
This minimalist multi-tool will see to it that instead of rocking a tool belt, you’ll carry just one. It’s shaped slightly like a key and weighs less than an ounce, so it plays nice with your keychain. The strong surgical-grade stainless steel blade will last, and is handy for everyday tasks like opening boxes and […]
The Code Black is our top-selling drone of all time—and for good reason. This powerful, palm-size drone is not only insanely fun to fly, but can capture some serious video footage from up above. With a flight time of about 10 minutes and an ultra-smooth ride, it’s a great introductory drone for anyone looking to […]
Don’t get handcuffed by Apple’s standard 3-foot Lightning cord (that you’ve most likely already lost), treat yourself to 10 feet of luxurious charging convenience. The Colossal is certified by Apple for its high-end quality, and designed to support full use of your phone while you power up. You can also get it in a 2-pack […]