From Derek Powazek, a scorching indictment of the Search Engine Optimization industry, who offer a mix of obvious advice and sleazy tricks that break the web. Derek's SEO advice? "Make something great. Tell people about it. Do it again."
Spammers, Evildoers, and Opportunists
Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It's so obvious, anyone who pays for it is a fool.
Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won't last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don't, it'll last for a couple weeks, tops.
And when they do reindex, if they determine that you've been acting in bad faith (like hiding links or keywords or other deceptive practices) they'll drop you like a hot rock. So a temporary gain may result in a lifetime ban.
In the end, you're sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won't last the month. And how valuable was that increase, anyway? If you're tricking people into visiting your site, those visits are going to be bad experiences.
The 8-Bit Guy’s 15-minute explainer on floppy discs is a great potted history of 80s- and 90s-era storage media (it follows his segment on tape-drives) and the way that competitors learned from each others’ mistakes and dead-ends, and engineered clever solutions to one of computing’s most serious challenges. (via Motherboard)
Mexico City-based artist Pablo Dávila’s “Living in time believing in the timeless” is a beautiful, compelling installation in which the UNIX timestamp triggers drumsticks, via an Arduino and custom code, to ping crotales (aka antique cymbals). It makes the ephemeral (and digital) visceral. The work is simultaneously jarring and meditative, a rather odd and provocative […]
Today a future without schools. Instead of gathering students into a room and teaching them, everybody learns on their own time, on tablets and guided by artificial intelligence. Flash Forward: RSS | iTunes | Twitter | Facebook | Web | Patreon | RedditIn this episode we talk to a computer scientist who developed an artificially […]
Home audio has taken some big leaps forward in recent years–not just in terms of sound quality, but also in the style department. The FRESHeBAR Leather Soundbar, now 56% off in the Boing Boing Store, is proof.The FRESHeBAR comes packing almost all the options you’d ever need for a home sound system, including Bluetooth streaming capabilities.The unit’s 90 […]
Much of what goes into creating an amazing photo happens in the digital darkroom. Here’s your chance to master all things photo editing: the Ultimate Adobe Photo Editing Bundle, now available in the Boing Boing Store for just $29.99.Across 8 courses and over 41 hours of intensive instruction, you’ll learn the fundamentals of Adobe’s suite of photo […]
3D printers are hot, but they’re also pricey. While the prospect of cranking out everything we can dream up is enticing, cost is often one factor that keeps us from jumping onto the 3D printing train.Now, thanks to M3D, that doesn’t have to be the case. You can now get its flagship 3D printer–plus four reels of filaments–for just […]