From Derek Powazek, a scorching indictment of the Search Engine Optimization industry, who offer a mix of obvious advice and sleazy tricks that break the web. Derek's SEO advice? "Make something great. Tell people about it. Do it again."
Spammers, Evildoers, and Opportunists
Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It's so obvious, anyone who pays for it is a fool.
Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won't last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don't, it'll last for a couple weeks, tops.
And when they do reindex, if they determine that you've been acting in bad faith (like hiding links or keywords or other deceptive practices) they'll drop you like a hot rock. So a temporary gain may result in a lifetime ban.
In the end, you're sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won't last the month. And how valuable was that increase, anyway? If you're tricking people into visiting your site, those visits are going to be bad experiences.
California assemblyman Jim Cooper (D-9th) has copy-pasted New York assemblyman Matthew Titone’s (D-61st) insane, reality-denying bill that bans companies from selling smartphones with working crypto on them, introducing nearly identical measures in the California legislature.
Trumpscript — a python variant — only allows numbers over 1,000,000; has no import statements (all declarations must be homegrown); only has integers because floating-point numbers are un-American (America never does anything halfway); only allows popular words and the names of politicians as variable names; limits error messages to direct Trump quotes; and requires that […]
“Radical ecology” has come to mean a kind of left-wing back-to-the-landism that throws off consumer culture and mass production for a pastoral low-tech lifestyle. But as the brilliant science journalist and Marxist Leigh Phillips writes in Austerity Ecology & the Collapse-Porn Addicts: A Defence Of Growth, Progress, Industry And Stuff, if the left has a future, it has to reclaim its Promethean commitment to elevating every human being to a condition of luxurious, material abundance and leisure through technological progress.
If you’ve been blessed enough to avoid them yourself, you’ve definitely heard the horror stories. Late night, crushing out a ton of work, writing, coding, anything, then boom – your computer crashes. The battery blows, you spill water or coffee all over the place, or it just shuts down with no explanation, and you’re screwed. […]
You travel around a lot. It might be that jet set life from New York to LA to London to Tokyo, or it might be back and forth from the coffee shop to the office, or from the kitchen to the couch. Any which way, you’re mobile and that’s the way to live. When you […]
It’s 2016 and we like our technology really small. Our phones fit in our pockets, our remotes are lighter than ever, and even our cars seem to be shrinking. So your new drone shouldn’t be an exception. This Axis VIDIUS Drone is 21% off right now and it’s so little, your biggest problem won’t be […]