Look at this photo of Emma Watson in the Burberry Spring 2010 campaign


Just look at it. I reached out to Burberry for comment on the image above, which has been described by some as a Photoshop Disaster, but have not received a reply. What do you think? (Thanks, Souris)


  1. Its a stretch but teeeechhniicalllly its possible her whole lower leg is small enough to be covered by that guys leg. I won’t comment on the horrible shadow job

      1. “‘I won’t comment on the horrible shadow job’ is a comment that you see it as horrible.” is a comment that you see the comment as a comment that Anonymous #2 sees it as horrible.

  2. She’s a Space Alien amputee! Run!

    Actually, having another knee articulated in the opposite orientation might come in handy, but I don’t think I’m willing to have my let amputated in order to get one.

  3. If that’s Emma Watson, it’s a Photoshop disaster. but, if it’s Hermione Granger, who’s to say?

  4. Haha! That is a disaster photograph to begin with, but really that hip/leg thing? What were they hoping for?

    How to photographs like this not end up scrapped anyway?

  5. There is absolutely nothing wrong with it. Assuming she’s had her right leg amputated just above the knee, of course.

  6. It’s the sure-fire weight loss plan for 2010! The Chop Off Your Leg Diet! Instant weight loss guaranteed!!!!

  7. You’ll be hearing from her lawyer soon. Slanderous, libelous…such damaging insinuations. Really, imploring us to just look at that picture. Have you people no shame?

    1. She actually pitched a fit when the PR people gave her a Barbie doll body in one of the HP promo posters. She made them change it back to look like her.

  8. The amputee fetishists just found their new goddess.

    Of course, she may have been hiding a stump and a peg leg under that Hogwarts robe all along. Who knew?

    And it is NOT a Photoshop disaster! Its magic. WooooOOOooooo…..

  9. I think we have a case of too many people with marginal Photoshop skills trying–with words–to prove how skilled they are. Which they aren’t.

    I see nothing wrong with the photo. My own shorts have, on occasion, ridden up one leg higher than the other. Add the right (or wrong) photography angle and perspective and you can get what we see in the photo.

    I am a magician. I can make my thumbs seemingly vanish. The right angle on purpose…or in the case of this photo…accidental and a thumb vanishes.

    She has little stick-like legs and he has pants on. That leg could well simply be behind his.

    I’m not saying for sure that that’s what’s going on in the photo. It could very well be bad Photoshopping. I just don’t think you all are the experts you would like the rest of us to think you are.

    1. I think it’s a matter of photoshop allowing too many crap photos through. Even if that is not a photoSHOP disaster it’s still a damned awkward photo.

      Given how high up her arm is I could see an argument that her body is leaning that way, which makes the weird looking hip.

      But it still makes for a messed up picture.

  10. It could work… but either way, its a bad shot that sort of makes her have an alien leg. If I could see her entirely, i would imagine she had a little arm at the end of that thigh stub.

  11. In slightly-related shopped-Watson news, I remember seeing a picture of Emma Watson next to Richard Dawkins that looked eerily similar. Does anyone have that picture, and can anyone vouch for the authenticity of either component?

  12. Whatever it is, I hope you feel as queasy looking at it as I do. Good grief. What horrible clothes.

  13. So now Xeni is going after little Emma? Woman don’t you ever learn?!! One would have thought Demi’s lawyer-letter would have schooled ya’, but I can see you are unrepentant. Woe is the wages of your utter disregard for the feelings and careers of these poor girls! You have been warned!! NOT FOR PUBLIC DISSEMINATION, YOU HAVE BEEN WARNED!!! (Crashing Thunder sound, cut to black)

  14. Not to mention that the part of her hip seems to have a socket that revolves in a most unusual way. And it doesn’t matter if I can photoshop my way out of a wet paper bag-if the picture presented looks like crap, then someone somewhere did a really really bad job.

  15. photoshop disasters are turning into a new avenue for promotion and exposure. i see what you did there, burberry!

    1. By Jove, I think he’s got it!

      I noticed the neck personally before I noticed the leg. Now that I realize she’s a stick-necked one-legged girl with no acting skills, well, saying something would be just downright mean.

  16. Has anyone seen Emma in person? Maybe she really has only one leg and she has been supplied a second in her movie appearances through CGI…

  17. What’s the problem?

    Even and consistent skin tones – Check

    No skin blemishes and white teeth and eyes – Check

    Balanced neutral tones – Check

    Product separation and color is good – Check

    All limbs and appendages accounted for – (client feedback needed)

    1. hahahahahah

      Just like worn out pants became popular this is just the opposite the pants have an extra leg holder for others to use when their pants are lacking protection

  18. I agree with anyone saying this is done on purpose to get attention. Some of these photoshop disasters are just way too obvious to be mistakes.

  19. I’m no expert, but you can certainly get some really awful results akin to this just by choosing a poor camera angle, or having the models pose badly.

    Not that it makes any difference: either way, she looks like an amputee with a dislocated shoulder.

  20. I think Consumerist pointed out that the most disturbing aspect of this photo is that the boy is actually Emma’s brother.

  21. It’s the fashion photo Escher would have taken. The more you start looking at those lines on her shorts, the more you start to go insane.

  22. No big deal. She’s standing on her left leg, and her right leg is behind his left leg, maybe resting on a box or something. Kind of awkward, but not amputated via Photoshop, I think.
    You can see the top of her left knee so you can estimate where her right knee would be behind his leg.

  23. I agree with the naysayers- there’s nothing wrong with the photo. As an illustrator who has used photos as models for drawings of the human body I can assure you that viewing a 3D figure in a 2D medium can produce extremely distorted looking body parts. I think the leg of her shorts has ridden up and her knee is bent, and the angle of her leg & perspective have conspired to make her leg seem to incongruously disappear behind her brother’s leg. Sorry boingboing, no shenanigans here.

  24. If I were in advertising I would seriously consider deliberately photographing models with optical tricks to make them look like bad photoshops–these latest ‘disasters’ have probably been seen and discussed waaay more than a normal advertisement.

  25. You’re talking about whoever went nuts with the Clone stamp and plaid pattern, right? How could the photo editor not have caught that?

  26. Doesn’t the background look just a teeny bit out of scale and out of perspective? They amputated her leg when they trimmed the figures and pasted them onto the background. Happens all the time. A little essence of dittany and she’ll look brand new.

    1. That was my thought- the models were originally posed on a white sweep, and the wall was added later with less than desirable results. Very poorly executed.

      As for her leg, it might actually be hidden behind his. Many shots look awkward (or even impossible) without being altered. If it wasn’t a photoshop mistake, it was certainly a mistake to choose this photo…

  27. Has Emma really decided to become that thin? If her face and neck are not P-shopped, she needs an emergency cheeseburger.

    1. It looks like they just trimmed slightly too much. You can see a tiny bit of her leg there.

  28. No big deal. She’s standing on her left leg, and her right leg is behind his left leg, maybe resting on a box or something. Kind of awkward, but not amputated via Photoshop, I think.
    You can see the top of her left knee so you can estimate where her right knee would be behind his leg.

  29. OK, three things.

    1. Xeni, you left the word ‘awesome’ out of the title. Should be “Look at this awesome photo of Emma Watson in the Burberry Spring 2010 campaign.”

    2. Alex is prettier than Emma.

    3. Isn’t that an awfully suggestive pose to do with your own brother? Especially with him doing the hook-thumb-in-pocket-point-fingers-at-junk thing.

  30. Oops, his thumb is hooked in his waistband…which is even more suggestive. I think the people who posed these kids should be ashamed. It’s a cheesey photograph at any rate.

  31. Commentary (or laughter) on the clothes aside, I think this *could* be legit, but it’s around a 1:200 probability of you ask me.

    It seems her right leg was positioned to rest on something slightly higher than her left leg which seems like an odd idea for a pose – suggesting this is shopped.

    The shadows are just awful. Since when does a shadow fall up and right when a shot is primarily lit from the top right of frame (look above her head)? Disapperaing leg and disregard for the laws of physics.

    specially with him doing the hook-thumb-in-pocket-point-fingers-at-junk thing.

    Xopher – Thanks for lulz and a wonderfully precise definition of mainstream fashion photography in the noughties.

  32. Actually, it’s kind of troubling to me that her, uh… “package” is bigger than her brother’s.

  33. How do we know this isn’t a ploy by some marketing genius who figures BB will jump on anything that resembles a photoshop fail? Instant exposure.

  34. AGAIN?! what is wrong with these people in the fashion/ad/publishing biznis? this obsession with unhealthy skinny models has to stop! i speak for most if not all men in general when i say that WE DO NOT find unhealthily skinny starving rail thin models attractive at all! whats worse is this out of touch comunity of “fashionistas” that self impose these oppressive unrealistic & unhealthy draconian rules & expectations on women young and old regarding feminine beauty that men never ask for. yes i know us men crave thin waists & ample bossoms with nicely matched buns, but seriously rail thin legs? rail thin necks? rail thin arms? this has to stop!


    unfortunately i get the feeling wimmens aint listening :( instead they chose unhealthy steady diets of fashion magazines instead of advice from healthy fitness magazines…

  35. I am willing to give the photographer the benefit of the doubt, but if I was him I would have chosen an other picture that didn’t make Emma Watson look like an amputee.

  36. The leg thing is possible, though unlikely – but the neck thing seems kind of ridiculous.

  37. Maybe it’s the fact that I’m an only child, but I don’t really see what the big deal is about Ms. Watson doing this shot with her brother. It’s pretty vanilla. They’re not wearing revealing clothes, they’re not facing each other, they’re not touching at any point but across the shoulder. Maybe if it was her thumb in his waistband, there would be something to talk about.

    Then again, this photo caused some concern: http://www.drunkpancake.com/wp-content/uploads/2009/11/miley-cyrus-billy-ray-cyrus-vanity-fair.jpg

    And it’s only slightly more cuddly.

    1. What bothers me about it is that they’re both doing sexy, and touching in what looks to me like a couple-ish way. YMMV.

  38. This picture is going to be found framed and hanging on the walls of acrotomophiles all over the world.

  39. Her leg is being is leg. Stop looking for Jesus in a loaf of bread people. Stick with Demi (more interesting).

  40. You don’t need to invoke photoshop for this one, just look at the line of her jacket, going into the line of his hand. You expect her leg to follow the same line, but it doesn’t, it goes behind his hand and leg, and bends down right where the knee would be.

    poor choice of image from the contact sheet, to be sure, but hardly a photoshop disaster.

  41. I think her head has been enlarged a bit too. It looks wrong. Plus way too much blur on the skin. His left arm, her left thigh and arm all look fake.

  42. By checking with the finest of combs every image out there, nobody will care anymore when real outrageous modifications to pictures (like Demi Moore’s) are brought to attention.

    This picture is perfectly achievable without extreme modification, people whining about it are taking things to extremes that are not helpful.

  43. The fit of those shorts make it look really awkward. I just think it’s a bad photo.

    The most disturbing part if the fact that she’s hanging on her brother, who happens to be casually hanging his thumb in the waist of his pants. The rest of the photos are also equally as disturbing.

  44. The shadows at crotch level are more than sufficient to believe this image was ‘shopped. Hate to break it to all the photojournalists weighing in, but your opinion means squat. Just examine the photo in Photoshop, zoom in really close, and you’ll notice minor retouches to (and major discrepancies in) the shadows throughout the image, particularly where there should be a leg.

    Or else the rest of her leg is actually INSIDE of her brother’s leg, inseminating his lower brain with its daily briefing of creepy.

  45. Overall…my first impression viewing this photo was a feeling imbalance. It doesn’t offer flow nor consistency. A missing 1/2 leg, the way the guy is standing, facial expressions…it just lacked a naturalness to this photograph and a sense overall wellbeing!

  46. she’s not really holding on to that burberry bag, so I’m just going to assume its glued to his chest. okthxbi

  47. her leg is definitely bent right behind his, other than that I have no idea what’s wrong with this.

  48. Looking through the entire slideshow, I’m squicked out at how dangerously thin she is, as well as how sluttishly she is being posed. Why would I want my daughters to look like that? My take-away from this advertising is that Burberry is making stupid corporate decisions. Most college-aged kids can’t afford to buy their clothing directly: Burberry shouldn’t be pissing off the kids’ parents if they want to make sales.

  49. IT’S NOT OUR FAULT! I do professional retouching and on more then one occasion there has been a mindless art director or client sitting there telling us they want some insane thing done. If we say it will look strange, they say they still want to “see” it. So we do it anyway, pointing out the complete fuck up of a job it is (by saying it looks odd). They go with it because they are “art directors” and we just want to get paid for the job. We hope that some website doesn’t pick up how much of a fuck up it is and kill that connection for us because When the art director gets questioned the blame gets shifted to the “bad retoucher.”

  50. guys!! its clearly behind the slightly baggy jeans. The video is shot slightly to the left of the photo. see,s crazy that we are discussing if she has a leg or not. Why would Mario Testino’s retouchers (one of the worlds greatest photographers) try to retouch out a leg?

  51. I rly think this is a photoSHOP mishap. I mean, wat, r her legs toothpicks???!!!! She was definitely cut out.

Comments are closed.