A new study from two academics at BYU tracking the sales of printed books following free ebook releases found that generally, a free ebook release is correlated with increased sales. Interestingly, the exception is for a group of ebooks that were released for a week and then withdrawn -- part of Tor.com's launch strategy, and a success in getting large number of people signed up to the site. Very nice to see some crunchy data in the mix.
New study shows some correlation between free ebooks and higher print sales
Those who have advocated the release of free ebooks to boost print sales of book titles have been perennially dogged by arguments that they rely too heavily on the anecdote. That is, they tend to hype singular cases of success -- the wayward example of a book's sales rocketing after the viral spread of its ebook counterpart online.
However John Hilton III and David Wiley have recently examined sales for 41 print titles before and after they were released online for free. This study was just published in The Journal of Electronic Publishing and is titled 'The Short-Term Influence of Free Digital Versions of Books on Print Sales'. They organized the books they studied into four groups; three of the four groups saw increased sales after the books had been made available for free.
The Short-Term Influence of Free Digital Versions of Books on Print Sales
Lax enforcement from the SEC has allowed the biggest companies in America — 90 percent of the companies in the S&P 500, led by the faltering energy sector — to ignore the “Generally Accepted Accounting Principles” (GAAP) in presenting their financial information to investors, manufacturing nonexistent profits in quarters where they suffer punishing losses.
I have a first-world problem: I stay in a lot of hotels.
Reuters reports that VW is about to tell the federal judge in San Francisco in charge of its case that it will offer to buy back nearly half a million of its diesel vehicles from owners who were deceived about the cars’ emission standards and performance when the company engineered its cars so that they […]
Isn’t it about time to stretch what your Mac can do? I mean, you’ve got plenty of great programs now…but don’t you think you could use some new tools to get your creative, analytical and organizational juices really flowing? It’s spring, so we cleaned up a whole bunch of super-cool apps lying around and packaged […]
In the world of app development, there’s no greater arena to find success than with Android users. About 80% of the smartphones in use today worldwide operate on the Android operating system, so if you build a great app that Android users love, you’re an international rock star. You’ll be able to make sure your […]
Unless you’re a programmer or webmaster, the term SQL probably doesn’t mean much to you. But for those looking to understand more about how and why the web works the way that it does, know this – SQL and its process of managing and presenting large data sets is everywhere…and it’s the most in-demand programming […]