John Hilton III and David Wiley from Brigham Young University conducted interviews with authors who give away the electronic editions of their printed books and produced a short, fascinating look
at the motivations and satisfactions of free online distribution. The paper, "Free: Why Authors are Giving Books Away on the Internet" is a free PDF
The authors' responses are (in my opinion) extremely interesting. Major motivations for making work freely available include "to increase visibility," "to increase sales," and "it's a moral obligation." All of the authors were glad that they had made they work available for free, and most reported that they thought it had increased the reach of their work. Nobody perceived that sales had decreased as a result.
Hilton also just published his dissertation
, â€•Freely Ye Have Received, Freely Give (Matthew 10:8): How Giving Away Religious Digital Books Influences the Print Sales of Those Books
, which tracked sales of backlist religious titles before and after their ebook release.
During the ten weeks of the study the books were downloaded 102,556 times. Collectively, the books sold 68 more copies in the ten weeks they were online for free versus the ten previous weeks. This was an increase in sales of 26%. Over the same period of time in 2008, sales of these same books decreased by 38%. Furthermore, a study of comparison titles that were not put online for free found that sales of comparison books decreased both in 2008 and 2009...
When Wells Fargo fired 5,300 employees for opening 2,000,000 accounts in its customers name (stealing their cash and trashing their credit scores in the process), it wanted us all to know that it had cleaned house, because this was just 5,300 people who, without any help from senior management, all happened to coincidentally engage in […]
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Robert Croucher owns Hatton & Berkeley, a firm that sent “speculative invoices” to people it accused of illegally downloading the Robert Redford movie “The Company You Keep” — letters so egregious that Lord Lucas described the company as “scammers” and the letters as “extortion,” urging Britons to “put them in the bin.”
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
With the iPhone headphone jack having gone by the wayside, we’re excited about the addition of the FRANKLIN Bluetooth Headphones in our store. These headphones are foldable so they’re easy to carry around, but most importantly, they pack impressive sound. Our biggest struggle with Bluetooth headphones is the worry of them dying at the worst moment. This pair lasts an impressive 8-10 […]
Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]