Jessica Louise's Halloween costumes

Jessica-Louise

Los Angeles punk coquette fashion designer Jessica Louise designed a line of great costumes for Halloween City. See more of her designs after the jump.


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"I wanted to design a Halloween collection that would be fun and cute, but not overtly sexy like many costumes for women are," Jessica Louise explains. "It was important to me for the costumes to be appropriate for a broad age demographic. This project was one of the most fun I have created to date, and I hope women are as thrilled with the quality, design, and price range on this collection as I am."

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The collaboration marks one of the first Halloween collections created by a fashion designer. Each limited-edition costume ensemble is designed by Jessica Louise and features custom detailing such as velveteen fabrics, lace trim, and embroidered patches with custom graphics.

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Jessica Louise's Halloween collection is available at over 450 Halloween City stores nationwide. The pieces retail from $2.50 (accessories) to $29.99 (full costume) and the collection can also be purchased online at Jessica Louise's site.

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  1. I hope that roller derby girl costume comes with a big fat disclaimer that the elbow and knee pads won’t protect you from anything, especially falling down.

    Other than that, the ladies’ Halloween costume mandate of “sexy [anything]” appears to be fulfilled.

    1. yes, especially since the skates appear to be real. ‘Cause roller skates, and the likelyhood of drinking says “might need real knee and elbow pads” to me.

  2. I, too, am really sick of every costume for chicks being a “Sexy Something”. But I’m not convinced these costumes push outside that boundary.

    1. I’m pretty sure the pink wigs they’re selling would fit the average grandma, regardless of body type or sexiness.

    2. I’m certainly with you on that, Maggie. (et al)

      And @Sekino #17- Your costume sounds really fantastic! Want to see it completed.

  3. Ditto. I’m really not sure what she’s talking about when she describes these as “not overtly sexy”.

  4. Is this designer for real? I’ve seen many “Sexy _____” costumes that were far less overtly sexual than these. Of course as a straight male I don’t MIND seeing a few sexy lady costumes here and there, but if you’re going to design a whole series of outfits for attractive young women to show off their gams you should at least try to be honest about it.

    1. You know, I enjoy looking at hot chicks as much as the next bisexual lady. But, as a lady, in general, it is, in fact, rather annoying to constantly get a message, beginning at a very young age, that your value is wrapped up in both your natural attractiveness and your willingness to play sexy for an audience.

      The Halloween costume thing is obnoxious because it’s a rather in-your-face symptom of a double standard that values men for being clever, funny, witty, or creative … and values women for their ability to look like hot chicks.

  5. Sorry, but this isn’t very good work. Looks like another Betsy Johnson or Patricia Field clone. Very “alternative” by numbers. And how does a skull corset and a bad bump-it wig make a costume? That’s just an average Friday night at the goth club…

  6. I don’t see the difference between these sexy costumes and all of the other sexy costumes out there.

    Maybe they are sewn together in a better fashion, like haute couture (sp?) clothes… ;) But probably not.

    But yes, apparently they are:

    “[they] feature[s] custom detailing such as velveteen fabrics, lace trim, and embroidered patches with custom graphics. ” As if the other companies’ graphics are not custom…

    I just don’t see why boy’s/men’s costumes are standard costumes while girls’/women’s costumes are sexy versions straight out of Frederick’s of Hollywood or worse. What really surprises me is how today’s girls/women just don’t care. It is like they don’t realize that they are being pandered (is that the right word?) to.

    I guess hyper-sexualism is what passes for feminism (or even equality) these days…

    I am now stepping down from my high-horse–somebody please hold the ladder…

  7. It was important to me for the costumes to be appropriate for a broad age demographic.

    …which is why the models pictured above include a broad spectrum of body types and range in age from 8 to 79. Why, just last Halloween my grandma showed up to the party in her fishnet stockings and frilly push-up corset!

  8. I think broad range meaning teenage to mid 40s is what she was getting at. Also unlike most costumes available for halloween these cover the mid drift and have high necklines.
    You people are very serious.

  9. GODAMN! Those girls are super-sexy. Please post more stuff like this on BoingBoing, it is SOOOO ‘hard’ to find pictures of sexy women on the intertubes!

  10. Christ I feel like we just did halloween a couple months ago, do we have to do it again already? Can’t we all skip a year of this holiday crap?

    1. I don’t think we should take this out on Halloween.

      Sure, these costumes are “more of the same”, but that doesn’t mean that any of us have to buy them or wear them. Please, let’s not let our enjoyment of this holiday with so much potential be destroyed by the fact that these costumes exist.

      Buy (or better yet, make) a better costume. It shouldn’t be hard to put together something far better than these.

  11. I have to agree with the other commenters here, these still seem pretty sexy and targeted at one age/body type. I appreciate that the corsets and bodices aren’t particularly bosom-heaving, but these are still mostly short skirts, exposed upper-chests and shoulders, and fishnets. The heavy makeup/pouty lips models and overexposed photography aren’t really helping with the “it’s not supposed to be sexy!” argument either…

    Being scary for Halloween is so much more fun than being sexy =) One of my favorite Halloweens was when I dressed as Samara from The Ring the year the movie came out in America. Freaked a ton of people out walking all slow and creepy with the hair in front of my face =) I also got to be her in a local haunted house. I put vaseline and water on my arms and wig to emulate the whole just-crawled-out-of-a-slimy-well thing, and so if any jokers tried to grab me, they’d get creeped the heck out (and they did!). Now I’ve got Halloween fever!

  12. Gotta echo the sentiments … I can’t believe that this is considered “not overtly sexy” and “for a broad age demographic”. They seem pretty much exactly like any “Leg Avenue” type costume. I must declare a FAIL.

  13. Uh… yeah… So what’s the designer’s definition of overtly sexy then? A vine leaf?

    I dig how colourful they are, but her assertion of ‘not too sexy’ and ‘appropriate for a broad age demographic’ is perplexing. Just try picturing a 12 year-old girl, a 70 year-old woman OR a lady more corpulent than Katy Perry. It doesn’t work too well because the costumes are overtly sexy.

  14. Maggie Koerth-Baker said:

    “… in general, it is, in fact, rather annoying to constantly get a message, beginning at a very young age, that [female] value is wrapped up in both … natural attractiveness and … willingness to play sexy for an audience.”

    MKB, I’m a hetrosexual male, and I agree with you 100%. It has become tiresome, pathetic, and woefully juvenile to see this message everywhere, literaly everywhere.

    And “punk”? Punk?!? This is all about as punk as Bieber is rock and roll.

    /more roll eyes

  15. Please, let’s not let our enjoyment of this holiday with so much potential be destroyed by the fact that these costumes exist.

    A toast to that. Halloween is the one holiday dedicated to creativity and whimsy. Making a costume always beats buying one (and it’s not hard or very time consuming if you plan a bit ahead).

    I’m making a Japanese-style Medusa: Big flowing kimono, geisha-style hairpiece made of snakes and Noh-like facepaint. It’s feminine yet I can wear it in late fall Canadian weather ;)

  16. Not only are the costumes overtly sexy, the photos are styled sexy. The poses are sexy, the makeup is sexy, the shoes are high heels (except the roller skates), the models are doing “kiss face” or “come hither” looks. The model in the pink tiger costume is holding her tail up with one hand and making a scratching motion with the other. Who is she trying to kid? If this doesn’t count as sexy, I’m afraid to see what does.

  17. Can I just say that I want to hug you all? Can we have a BB Halloween party, and I get to wear long pants and flat shoes as part of my costume?

    @17: Sekino, your costume sounds awesome! I love the idea. I live in Toronto, so I have temperature concerns too (which make skimpy costumes all the sillier).

    @6: Not everyone defines “cute” as “not wearing a lot.” I like to think a lot of girls can be cute whether they’re wearing longjohns or fishents.

  18. In comparison to all the saran-wrap-based costumes we usually see, these costumes are indeed “not overtly sexy.”

  19. Are you kidding me??? – these are fun and whimsical and NOT overtly sexy in your face, tits sticking out! Let’s examine the Bee and the Roller girl’s tits and ass? Come on, This is cute stuff and if Grandma wanted to wear it with her Garters, she should! Go Grandma!!!

  20. yay for dress like a stripper day. reason #2,533 why I hope i never have a daughter (and reason #6 im glad other people do).

  21. also, is it truly a ‘costume’ if it isn’t ‘of’ anything?

    i mean, as a man i can’t just go out in a banana hammock and draw 6 whiskers on my face and call myself a cat, can i?

  22. I have to agree with a lot of the posters. My first thought upon seeing this post was to roll my eyes, and grit my teeth because I am so tired of every female costume for Halloween including fishnets, corsets, and tiny skirts.

    When I was a little girl I always wanted to be something scary for Halloween. Apparently I grew into it. I am a 39 year old female that doesn’t do sexy Halloween costumes. If the media hasn’t defined that as scary on Halloween, I don’t know what is.

  23. As a Burning Man, erm, enthusiast, these costumes strike me as somewhere in the middle of the “sexy” side of a hypothetical modesty spectrum. The claim that they are not overtly sexy or sexual, however, rings false.

    However, if Grandma — or my male friend, or any adult for that matter — really wants to wear it, I say more power to them! If they’re wearing a particular outfit because society programmed them to think that their value is in their sexiness, then a learning opportunity awaits.

    I, too, am sick of the messages sent to girls/women that their intrinsic value lies in their attractiveness. But saying that a girl or woman (or man or trans person) *shouldn’t* wear an outfit because it makes them look too sexy… Sorry, I call bullshit. It’s every person’s right to look as sexy, modest or outright slutty as that person pleases — for whatever reason satisfies them.

  24. Well, I could see these costumes offending puritans and joyless femnists, but I like the bee one. You can pretty much wear whatever you want for Halloween. No one is forced to wear a sexy costume. Did it ever occur to anyone that some women enjoy wearing this kind of costumes? You can’t dress like this in class or at the office but you can have fun stepping outside your normal role for a night.

    1. These costumes don’t offend me in the slightest, I enjoy looking at attractive young women who like to wear sexy costumes. What offends me are the designer’s claims that they “aren’t overtly sexy” and were designed “to be appropriate for a broad age demographic.” On the contrary, these fit in perfectly with the “sexy _____” costumes the designer claims to be pushing against and it’s an insult to my intelligence to tell me otherwise.

      Basically my reaction is “don’t serve me ice cream and tell me it’s health food!”

    2. You can pretty much wear whatever you want for Halloween.

      You can usually even buy a costume of anything you want, if you’re either (a) a man or (b) a woman who wants people to see her thighs. You don’t seem to get it: the problem isn’t sexy costumes, it’s that other types of female costumes – say ones for broad demographics – are so often ignored.

  25. Damn, there sure are a lotta haters out there! These are great! Screw the uptightness, people have always enjoyed physical attractiveness, whether in a man or a woman, and showing it off is A-okay!

    Who SAYS “women are degraded and being shown their value lies in their physical attractiveness”. Horseshit. Men are also judged on physical appearance.

    So you didn’t fare well in the genetic lottery. Get over it.

  26. Personally, my Halloween tradition is to wear a plastic pair of glasses with a giant penis nose. Every year. On the Tokyo trains. Lotsa fun.

    Now THAT’s offensive. Whee! :-P

  27. I really like that these are attractive without belonging on a corner. You can be sexy without showing every inch of skin, leave some to the imagination. Great Job! <3

  28. Looks like I’m Rosie the Riveter for the 3rd year in a row. I almost never have to fix my car, but those cover-alls were a good investment after all.

    Its unfortunate how hard it is to find a costume that is fun (ie not the weird fat tourist ones), and still has a long enough skirt that I can pick up my purse if I drop it…..

  29. Dear Halloween Fashion Police,

    Last time i checked my calendar, Halloween was one of those FUN holidays. You get to use your imagination, dress up a little out of character and transform into someone or something else. We all can’t be Mary Poppins 365 days a year like you. So why all that hate?

    I don’t see any T&A hanging out, do you? I pulled out my microscope and I don’t even see a hint of cleavage. You don’t have to wear fishnets. Try opaque tights or leggings. Besides, it’s fun to dress feminine and girly once in a while. Even sexy. You should try it sometime. Being slutty is a behavior, not a Halloween costume.

  30. http://miss-mosh.deviantart.com/

    Yeah, Miss Mosh is one of the models, and it’s hard to put her in anything that doesn’t make her look sexy, so it’s probably a bit harder to separate the costumes from the models in this case.

    I think these are relatively tame compared to some of the costumes out there.

  31. “..but not overtly sexy” Yeah right, whatever.

    “I guess hyper-sexualism is what passes for feminism (or even equality) these days…” Um, let’s call it post-feminist. Since it’s okay for men to use their attractiveness for advantage, why the hell can’t women?

    “And “punk”? Punk?!? This is all about as punk as Bieber is rock and roll.” Damn straight my friend. This is not punk this is actually sort of trashy.

    One of the best costumes I ever saw was a couple, she was a brick, and I do mean a brick, cardboard duct-taped and painted to look like a brick and he just wore a band shirt for “Bricklayer.” Now that is punk as fuck. Rock on…

  32. While I am with the “why do women’s costumes always have to be sexy whatever-it-is?” crowd disdain, I will openly admit my costume this year is very sexy. But I didn’t opt for it for that reason (well, not entirely). I even MADE most of my costume, including a rather ornate head dress and bra top. It took me hours and hours of ebaying, craft store shopping, and assembly time to put together. My fingers are singed from hot glue.

    But after the hard work of making my own costume, I will be terribly proud to wear it, sexiness and all.

    Oh, by the way, my costume is of a historic figure as well…so I get to educate anyone who asks who I’m supposed to be, bonus!

    Who am I? Mata Hari, femme fatale extraordinaire. ;)

    1. See, I can totally respect a sexy costume that makes sense. Slapping “sexy” in front “XX” is just lazy and silly. I mean, come on. SEXY BEE?

      @44: “You get to use your imagination, dress up a little out of character and transform into someone or something else. We all can’t be Mary Poppins 365 days a year like you.”

      Yes, exactly. Why should women treat sexuality, sexiness, overt sexiness like a once-a-year, ha-ha-it’s-just-pretend thing? Why do we all characterize “sexual expression” in only one or two ways? Ah, she’s wearing a miniskirt, so she’s being sexual! That woman over there who’s wearing loose trousers, can’t possibly be sexy or feminine or girly.

      And who says Mary Poppins isn’t sexy?

      “Besides, it’s fun to dress feminine and girly once in a while.”

      Why is your definition of feminine and girly so goddamn narrow?! Who’s saying women can’t be feminine and girly all the time if they want, or that femininity and girliness aren’t fun?

    1. Victoria’s Secret Halloween costumes are OVERTLY sexy and marketed that way. Notice the title of each costume begins with “Sexy”.

      “Sexy little” even. I like “Sexy little Señorita”. I´m saying it right now with a fake Mexican accent. “Seeexy leettle Señoreeta”.

  33. I’m fairly certain they don’t intend for women to wear those out in public, though. Those pretty much look like “let’s do role playing tonight, honey” costumes.

  34. Victoria’s Secret Halloween costumes are OVERTLY sexy and marketed that way.

    They’re LINGERIE.

    And BTW, I see no comment whatsoever ‘hating’ on the above costumes or saying women can’t wear sexy costumes. None.

    They’re only pointing out that when a Pirate, Bumblebee or Cat are wearing fishnet and a frou-frou skirt shorter than mid-thigh, they are openly sexy. Pirates, bees and cats never wear fishnets and mini skirts when they’re NOT being sexy. That’s just a fact of life.

  35. Just to offer a very different point of view.

    Me and my girlfriend are from and live in Italy (you know, Europe).

    We both found these costumes very nice and cute, and have been utterly _astonished_ by the tone of the majority of your comments.

    And, yes, it’s not hard to find pictures of sexy women on the intertubes, but it’s slightly harder to find _tasteful_ ones, and we both think these positively qualify.

    And that’s all the point in fact: these costumes are _beautiful_, and hence I think they do belong here.

    Also, I do find these sexy but not too much sexy and really see nothing wrong at all with a sexy bee. It’s about beauty and imagination, a sexy bee is apt _exactly_ because usually a bee isn’t such.

    1. And I’m from Canada (you know, North America). I’m not sure your point is very clear there. Perhaps you can explain on why your geographical status is relevant to your opinions expressed here.

      There’s a line between thoughtful imagination and re-invention, and laziness. Clearly, we disagree about where that line lies. I actually have thought that you can argue for a sexy bee, but saying “they are not sexy, ergo, this is interesting” is not the argument I’d use, mostly because I would have been failed in school for not showing my work.

      An interesting bee costumes calls for (1) irony (don’t see any evidence), (2) a tip of the hat to reproductive role that the bee plays in nature (possible) or (3) a clever nod to Isabella Rosselini’s insect sex film (really not probable).

      “And, yes, it’s not hard to find pictures of sexy women on the intertubes, but it’s slightly harder to find _tasteful_ ones, and we both think these positively qualify.”

      I think you just need to visit a North American store that sells sexy-type Halloween costumes. Some are *much* “sexier” — which has now become short-hand for “skin”, I guess — but most of the designs are pretty much the same as the ones shown here.

      Also, @44: How much skin you show can definitely be due to the cut of the costume, but as many can attest, clothes fit differently on women. A corset that’s modest yet cute on a small woman can be positively .. uh … “flashy” on a curvier woman, even a piece accordingly sized up. I’ve discovered myself that it can be a very small difference, as I’ve gone up from an A to a B over the past few years, and I already show noticeably more boobage. Who knew.

  36. I agree with some of the opinions above. It is frustrating that so many women’s costumes are just the “Sexy” ones. I’ve actually never worn one, so I am doing it this year for fun. But there should be more costumes with longer skirts! Sure, the boobs aren’t popping out on these which are nice. But yeah, is a knee-length skirt too much to ask for? Not that there’s anything wrong with shorter ones, but there are almost *never* longer ones, and I tend to forget that I can’t bend over…

    I’d say if you don’t want “overtly sexy”, pull your hemlines down a little.

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