Facial Flex infomercial is somehow both classy and weird. Mostly weird.


67 Responses to “Facial Flex infomercial is somehow both classy and weird. Mostly weird.”

  1. GlenBlank says:

    I see Jack@45 beat me to it – but, really: “No weirder than injecting botulinum toxin into your face to paralyze your facial muscles” is an awfully low bar to hurdle. :-)

  2. Rich Keller says:

    It’s fun to watch with some German Baroque oratorio going on in another tab.

    And I’m glad that it’s Lynchian and not Cronenbergian. Ewww.

  3. Italico says:

    Oops, I meant “its”. Sorry.

  4. dculberson says:

    Word to the wise: Don’t try to eat while watching this.

  5. Blaine says:

    I kept waiting for the Pickle Surprise genie to appear.

  6. holtt says:

    Needed a redub to replace that music.

    See http://www.youtube.com/watch?v=q_u5L1DwtMo for her doing some impressive overtone singing from Rajasthan, India with that thing in her mouth. Do watch the “ecstasy” moment around 2:05 – it fit well. That said, the entire video goes on for about 3 minutes longer than it needs to, even with her now singing.

    The music is from http://www.khoomei.com/types.htm by the way.

  7. boo says:

    My grandmother used to do this exercise (without the weird paraphernalia): she called it “prunes and prisms”, from what one might say while alternately contracting and stretching ones lips.

    Note to those worried about signs of aging: this exercise will certainly tighten your facial muscles, but will also cause wrinkles around the mouth. They don’t show on the model (she’s pretty young) but judging by my grandmother’s face, the wrinkles become quite pronounced with age. :}

  8. iamhobo says:

    this reminds me of that creepy “Rejuvenique Electric Facial Mask” http://www.youtube.com/watch?v=SXcYVh-W14E

  9. Anonymous says:

    So this isn’t a… um, marital aid but a beauty product? Somehow I’m both confused and disappointed.

  10. nemofazer says:

    I love the way her left eyelid keeps drooping like she’s one synapse away from a stroke.

  11. Zoman says:



    98% of the time my face is completely immobile. It’s natural state is expressionless. Expressions benefit other people, and well, I’m a misanthrope so… why bother. I’m in my mid 40′s and don’t have a single wrinkle. I expect I’ll die completely friendless, but I’ll have the smoothest skin in the morgue.

  12. msbpodcast says:


    Those people are the reason that laws were enacted against “Snake Oil Salesmen.”

  13. vytautasmalesh says:

    Facial Flex – brought to you by David Lynch.

  14. Lelielle says:

    Ok lady, now say “i was born on a pirate ship”…..weeeeeird

  15. dolo54 says:

    Speaking of weird beauty products. This remix of the Rejuvenique add is the best ever. http://www.youtube.com/watch?v=oZbPsIYzbnE

  16. Anonymous says:


  17. just a guy says:

    Now that is a pretty specific fetish…

  18. jfrancis says:

    I’m waiting for the Bob Basset version in leather and brass

  19. Glippiglop says:

    Gee I hope I wasn’t the only one turned on by all this mouth action.

  20. Abelard Lindsay says:

    I don’t quite understand why, but that just made me laugh so hard I was crying.

  21. Deidzoeb says:

    Rehabilitates mouths that have been over-botoxed?

  22. David says:

    One of the peculiar things I’ve noticed about popular culture – hardware and fashions seen in porn theaters, no matter how weird, always show up in public as a commodity in regular stores. Super high heels, latex dresses, thigh spreaders, Pee Wee Herman…

  23. adamnvillani says:

    Yeah, I’m voting “weird.” Somehow this thing seems to send this woman into orgasmic ecstasy.

  24. Anonymous says:

    Tim and Eric territory.

  25. Anonymous says:

    Hopefully someone will build a device that combines the Facial-flex with Shake-weights and a Thigh-master.

  26. Jack says:

    Baby wants to flex! Baby wants to flex Blue Velvet’s mouth!

  27. creesto says:

    Three words: the movie Brasil

  28. J.C. says:

    Is this a preview of the new Saw movie?

  29. Art says:

    Hello, Dean,

    How does the concept of “classy” apply to this commercial?

    Is it the combination of Muzak and earrings?

  30. igpajo says:

    I just know if I tried it I’d somehow catch the tip of my tongue in that thing.

  31. Anonymous says:

    It feels like the uncanny valley just got a little deeper…perhaps a little wider.

    • Ed Ligget. Tuba. says:

      Lemme tell ya though…when the uncanny valley is occupied by an actual human being? Now THAT’S AN ACCOMPLISHMENT!

  32. Kimmo says:

    Oh. My. Fuck.

    That is the most comprehensively hideous thing I’ve ever seen…

    Yay for capitalism.

  33. Anonymous says:

    Human – flex – blow-up doll – now relax – human again. (repeat)

    Hot tip: raise your eyebrows towards the top of your head for better results.

  34. Antinous / Moderator says:

    How does the concept of “classy” apply to this commercial?

    The Kubrickian pacing and lush score. This is the Barry Lyndon of the orbicularis oris. And having Andrea Martin play Olympia Dukakis was casting genius.

    • Art says:

      Excellent, Antinous! LOL

    • Boondocker says:

      I was getting more of a Lychnian vibe from it; throw in a dwarf and you’d be there. Had me in hysterics, though, unlike his films. Why they would choose to have the demonstrator talk rather than provide a voiceover is beyond me.

  35. voiceinthedistance says:

    You clowns are wasting your time with this puny abridged version of the video. The original director’s cut version, the one that played in theaters, was over three hours long. It’s impossible to address any meaningful character development in only four minutes.

  36. VagabondAstronomer says:

    Yeah, I agree with the whole Lynchian vibe here. What would have made it even better is to replace the soundtrack with Swedish or Italian avant garde music from the 1960′s…

    • Anonymous says:

      As a Swede, you piqued my interest. I guess you mean that kind of Italian, German and US music that was played in 60′s erotic and porno movies made by producers from those countries, that took place in a fictional Sweden (often under the guise of being documentary).

      Otherwise, if you really mean avant garde Swedish music, could you mean Hansson&Karlsson (the favorite band and an important inspiration to Frank Zappa):

      Or do you mean the Progg music (to which Hansson&Karlsson was a precursor). A very broad music genre only played in Sweden (as the lyrics often was the most important part), but that somehow reached the ears of many influential international musicians, who often made uncredited and more bland covers (safe to steal, as nobody outside Sweden would recognise the music). Some of it was similar to how British Punk music would sound a decade later (but nobody but music historians would listen to that noise nowadays). I couldn’t find any recording from the 60′s, but some of the sound was similar in the early 70′s when the Progg musicians got record deals (music start at 0:42):
      also from the early 70′s:
      this was a big hit in 1972 (believe me!):

      If you mean Swedish experimental electronica, it had its heydays between the 1890′s to mid-1950′s.

      Other then that, Swedish 60′s music was very main stream, either traditional Swedish folk music, jazz or music inspired by British and US pop music (sounding pretty much identical). The only other music genre that have originated in Sweden then Progg is the very commercial Svensk dansbandsmusik (Swedish dance band music), only popular in Sweden and Norway. Pretty much torture to listen to (it has its roots in country music and pop, but is more horrible then even the worst US made country music), but it is very nice and easy to dance to. Svensk dansbandsmusik also originated in the 60′s but had its commercial peak in the 70′s and 80′s, when there where thousands of musicians that made a living from playing it and tens of thousands of touring amateur bands at the same time, not bad from a population of only 8 million.

    • kmoser says:

      I think something in the “Bow-chicka-bow-wow” genre would be more suitable.

  37. dmceleven says:

    Like a toddler playing with a mirror.

  38. retrac13 says:

    This calls for the “wall of nightmares” treatment!

    (a la http://boingboing.net/rob/nightmares.html )

    Make it so!

  39. Jake0748 says:

    nope, just weird. I watched about 12 seconds (without sound), can’t imagine doing 4 minutes.

  40. Ed Ligget. Tuba. says:

    I find this video simultaneously revolting and intriguing. I feel dirty now. I’m gonna take a shower. No, I’ll be in my bunk. No, shower. No, bunk! Shower! Bunk! AAAAAGH!!!

  41. Jake0748 says:

    Ok, I watched a little more, with sound this time. My updated opinion: stupid, gross, revolting and WTF? I kept waiting for some drool to happen.

  42. Cowicide says:

    This product enables magnificent tea bagging abilities.

  43. Quiche de Resistance says:

    Can this device be used to stretch/strengthen other orifices?

  44. bobk says:

    I found a few of the Amazon reviews from Nov. 30th to be particularly helpful.

  45. VICTOR JIMENEZ says:

    Terry Gillian´s Brazil IRL.

  46. Anonymous says:

    And the background music. OMG the background music!

  47. Anonymous says:

    Your face is a series of very tiny muscles that react to exercise just like any other – natch – but like any other, you need to do it right and you need to work at it – or you get the wrong results. this gimmick is the equivalent of the thigh master – it overworks some muscles and doesn’t provide the support for them from the surrounding muscles – thus – eventually sag and wrinkles – If you want the real thing from a body builder and believe me this works check out the link above – I’ve done my research – I’m a year shy of 50 and the results are amazing – check out the before and after – anyway – I don’t want the knife and I want to look “fit” and not saggy – I approach my body this way and my face is no different.

    and NO this is not an advert from the woman who devised this thing – just an impressed customer.

  48. Xeno says:

    My God! She’s a blowup doll in training! ‘Just make an O’

  49. wolfiesma says:

    The problem with this commercial is that she is talking while doing her mouth exercises. Bad idea. If they did a voice-over while she did her routine, it wouldn’t have been nearly so weird. This certainly isn’t any weirder, more/less classy than Botox or whatever. The point is to shape and tone your facial muscles. Which I think is a pretty universal desire. So, in that regard, it is a pretty smart product. Whether it works or not, I couldn’t say. But I don’t see why it wouldn’t be a big seller. At least if you could have it delivered to your home in an brown, unmarked package. Amirite?

    There was a more recent invention on TV, a chin shaper where you push your head down on this padded spring and let it gently out again and so forth. I gave it a try, but the thing made the most atrocious scraping sound with every repetition. I don’t know what kind of rusty metal they put inside it, or what other flaw in its design made it screetch like that, but it’s not something you would want to use for more than 10 seconds.

    Still, in theory, I like the idea of these devices that could tone and shape your face without the aid of plastic surgery or sub-cutaneous injections.

  50. Aaron says:

    The music brings it all together, like Lovely Ludvig Van.

  51. Jack says:

    This certainly isn’t any weirder, more/less classy than Botox or whatever.

    They are both weird. They are all based on the concept of non-aging adults which never really existed 30 years ago. It’s a modern dysfunction where everyone desires to look and behave exactly like they did in their 20s without any acknowledgement of life changing. Age is to be feared; youth uber alles!

    Which is why this is a very “David Lynch”-like concept. It’s something that explores the dark corners of American death obsessed and youth obsessed culture.

    Also it’s snake oil. When do you find out it doesn’t work? Maybe 6-12 months after purchase? And then what? You go and return some chewed saliva covered apparatus to who?

    This my friends is a classic piece of neo snake oil.

    • wolfiesma says:

      Well, the pictures on the package show some pretty dramatic results, but, I concede, it could be a case of “photoshop” or some such. Healthy diet and exercise is probably a better bet for slowing the natural decline and decay of the human body, but the inevitable is still the inevitable and it would be nice if we could handle it a little more gracefully without all the weird gadgets stuck to our faces, I agree.

      • Jack says:

        Well, the pictures on the package show some pretty dramatic results, but, I concede, it could be a case of “photoshop” or some such.

        You’re kidding me. You think box packaging is honest?

  52. Ryanwoofs says:

    Ah, Community Access TV. Now digitized so we can relive the 80′s and 90′s forever.

  53. peterbruells says:

    I don’t get it. Is this some weird oral sex toy?

    (I didn’t dare to unmute my PC – my wife is in the same floor as I.)

  54. Anonymous says:

    This is beyond Tim & Eric or even David Lynch.
    It’s straight up Matthew Barney.

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