Retired Frito-Lay executive Arch Clark West has died at age 97. The marketing man (shown at left in a family photo) is credited with having invented Doritos, the best-selling American snack chip.
"His family plans to sprinkle Doritos at his graveside service," the Dallas Morning News reported.
There's a Masonic connection, according to this WSJ obit:
Introduced nationally in 1966, Doritos—"little bits of gold" is how Frito-Lay translates the name—were a hit in plain and what the company called "taco" flavors. The Nacho cheese flavor, which Frito-Lay said was a blend of cheddar and Romano, debuted in 1972 under Mr. West's guidance.
The chips were aimed at the youth market, marketed as "the with-it chip." Doritos became Frito-Lay's second-biggest seller, behind Lay's potato chips.
Mr. West was a native of Franklin, Ind. He grew up in a Masonic home for boys after his father, a Mason, died. Mr. West won a scholarship to Franklin College and became a cheese salesman.
IMAGE at the top of this post: "Dark Side of the Doritos," an assemblage created by BB reader Brock Davis and shared in the Boing Boing Flickr Pool. Here's more about how it was made.
(Headline stolen from @evanatwired)
It’s the end of an era, sort of: Fraunhofer IIS, the developers of the MP3 audio compression format, announced that they are ceasing their licensing program. In a blog post, spokesman Matthias Rose says that it’s had a good 20-year run and is obsolete. But it’s also true that the decoding patents expired last year, […]
Freddy deBoer writes that he’s been telling the same joke for years about Silicon Valley’s only product, which might be universalized as “At last, a way to verb with nouns on the internet!” But the social-media techopoly is stable, now, and so the venture capitalists have moved on to the three terrible trends that will […]
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
Boasting an IPX6 waterproof rating, the Trakk Bullet Ultra Compact Waterproof Bluetooth Speaker resists dust and heavy rainfall. It’s currently available in the Boing Boing Store.The Trakk Bullet offers the same wireless convenience as other portable speakers, but few are built as tough as this one. Its utilitarian construction is designed to be a totally low-maintenance […]
The Ticwatch 2 Active Smartwatch is a simpler take on an active wearable that raised over $2m dollars on Kickstarter and is currently offered in the Boing Boing Store.Somewhere in between the single-day battery life and platform-specificity of the Apple Watch and Android Wear devices, there exists the Ticwatch. Instead of trying to shoehorn another […]
Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]