"His family plans to sprinkle Doritos at his graveside service," the Dallas Morning News reported.
There's a Masonic connection, according to this WSJ obit:
Introduced nationally in 1966, Doritos—"little bits of gold" is how Frito-Lay translates the name—were a hit in plain and what the company called "taco" flavors. The Nacho cheese flavor, which Frito-Lay said was a blend of cheddar and Romano, debuted in 1972 under Mr. West's guidance.
The chips were aimed at the youth market, marketed as "the with-it chip." Doritos became Frito-Lay's second-biggest seller, behind Lay's potato chips.
Mr. West was a native of Franklin, Ind. He grew up in a Masonic home for boys after his father, a Mason, died. Mr. West won a scholarship to Franklin College and became a cheese salesman.
(Headline stolen from @evanatwired)