Retired Frito-Lay executive Arch Clark West has died at age 97. The marketing man (shown at left in a family photo) is credited with having invented Doritos, the best-selling American snack chip.
"His family plans to sprinkle Doritos at his graveside service," the Dallas Morning News reported.
There's a Masonic connection, according to this WSJ obit:
Introduced nationally in 1966, Doritos—"little bits of gold" is how Frito-Lay translates the name—were a hit in plain and what the company called "taco" flavors. The Nacho cheese flavor, which Frito-Lay said was a blend of cheddar and Romano, debuted in 1972 under Mr. West's guidance.
The chips were aimed at the youth market, marketed as "the with-it chip." Doritos became Frito-Lay's second-biggest seller, behind Lay's potato chips.
Mr. West was a native of Franklin, Ind. He grew up in a Masonic home for boys after his father, a Mason, died. Mr. West won a scholarship to Franklin College and became a cheese salesman.
IMAGE at the top of this post: "Dark Side of the Doritos," an assemblage created by BB reader Brock Davis and shared in the Boing Boing Flickr Pool. Here's more about how it was made.
(Headline stolen from @evanatwired)
The Cobham catalog, exposed by The Intercept, features countless pages of surveillance gadgets sold to U.S. police to spy on American citizens: tiny black boxes with a big interest in you. In the creepily bland feature lists and nerdy product names is a whisper of a dark future; perhaps darker than anyone can imagine.
This image depicts the most commonly-found stylesheet colors on the web’s top sites—Paul Hebert did an amazing amount of analysis and this is just one of the intriguing visualizations he came up with. Most of these are obvious staples, especially HTML red and blue, though it’s interesting how far the blue “cluster” is from the […]
With the cacophony of an election year ablaze with unparalleled drama being fought on the front lines of Twitter, we find ourselves slowing down and staring at it like a bad accident. The need for escapist relief is perhaps more dire than usual right now. This fall, if it’s drama you crave, but the Hillary […]
The Avantree Powerhouse 4 Port Fast USB Charging Station brings high quality, high power, and still keeps your work space or home looking neat and organized. The best part about this charger is its capacity. It comes packing 4 USB charging sockets and a powerful 4.5A/22.5W output.. Its smartport technology means you don’t have to worry about frying your battery, either—it […]
With this comprehensive course in App & Game Development for iOS and Android, you’ll be able to take full advantage of this career opportunity without committing to going back to school full time. You’ll learn how to build immersive, interactive games and apps from start to finish using Python, C#, Unity, and HTML—some of the most in-demand programming […]
CloudPress is a responsive WordPress theme builder that allows you to create a whole site in less than 30 minutes. CloudPress comes with tools like pre-built headers, content blocks, and footers—all you have to do is pick what you like, and drag and drop. With your subscription, you get access to 13 professionally designed WordPress themes, over 80 […]