Retired Frito-Lay executive Arch Clark West has died at age 97. The marketing man (shown at left in a family photo) is credited with having invented Doritos, the best-selling American snack chip.
"His family plans to sprinkle Doritos at his graveside service," the Dallas Morning News reported.
There's a Masonic connection, according to this WSJ obit:
Introduced nationally in 1966, Doritos—"little bits of gold" is how Frito-Lay translates the name—were a hit in plain and what the company called "taco" flavors. The Nacho cheese flavor, which Frito-Lay said was a blend of cheddar and Romano, debuted in 1972 under Mr. West's guidance.
The chips were aimed at the youth market, marketed as "the with-it chip." Doritos became Frito-Lay's second-biggest seller, behind Lay's potato chips.
Mr. West was a native of Franklin, Ind. He grew up in a Masonic home for boys after his father, a Mason, died. Mr. West won a scholarship to Franklin College and became a cheese salesman.
IMAGE at the top of this post: "Dark Side of the Doritos," an assemblage created by BB reader Brock Davis and shared in the Boing Boing Flickr Pool. Here's more about how it was made.
(Headline stolen from @evanatwired)
Coming after improvements to Firefox and continued unease at Google’s life-pervading insight, this image is outperforming the ███████ ████ Virality Control Group today (via). It got me thinking about all the promises that were made. Here’s the earliest article in Google News to contain “Big browser” in its headline, published by Time Magazine on Nov. […]
The WiFi232 is a traditional old-timey old-schooley Hayes-compatible 300-115200 baud modem, no wider than its own parallel DB25 port. Automatically responds with a customizable busy message when already in a call. The killer app seems to be using it to get internet onto ancient retro portables like the TRS-80 Model 102, but it’s been put […]
Most tech-media takes on the iPhone’s 10th anniversary are bland and self-congratulatory, but I like Tom Warren’s at The Verge. He laments how Apple’s pocket computer killed his inner nerd. As a youngster, he’d be constantly tearing down and building computers, even in the sweltering heat of summer. But now… …All of that tinkering and […]
The current web development landscape is rife with buzzwords and technology that gets abandoned almost as soon as it’s made. If you’ve never written a line of code before, it can be hard to figure out what’s coming, what’s here to stay, or how to get ahead.This Beginner Web Development Bundle is a great place […]
The Fader Stealth Quadcopter from TRNDlabs packs incredible flight performance into a package small enough to land on your phone screen, and it’s available now in the Boing Boing Store.The Fader’s six-axis gyroscope module gives it perfect balance in the air. This makes the onboard 720p HD camera all the better for shooting amazing flight […]
Although fully autonomous vehicles aren’t yet allowed on public streets, they are poised to dominate the roads in the not-too-distant future. But before that happens, Apple, Google, Uber, and other companies now investing in self-driving tech are going to need talented developers that can account for the dizzying array of factors at play when a […]