As its qualities are determined by the cutting edge of engineering rather than fashion or component cost, technology defines a competing system of value to traditional luxury. That hasn't stopped Bentley aiming for the old-school appeal with its curious clutch-style $20,000 laptop. Though about as powerful as a late-1990s toilet seat iBook, it even scooped the prestigious Microsoft Fashion PC Award.
You could even say that technology is a problem for makers of luxury goods. Compared to an iPhone, for example, a calculator-display $30,000 cellphone from Vertu has a serious credibility problem. One step removed from a Tomy Teletubbies Telephone sprayed with glue and rolled in diamonds, such designs tread a delicate balance between fashion and ridicule. By thoroughly concealing its functionality with creative design and ostentatious materials, however, Suissa computers' luxury desktop PCs aim to distract buyers from the spec sheet.
Makers of luxury computers have a choice to make: specs or sparkly stuff. The former invests in the diminishing returns of the aforementioned 'alternative' value system, which means maximal engineering at ostenstatious cost, doomed to rapid obsolescence. Boutique gaming PCs, where spending money on hardware is part and parcel of the enthusiast scene, are ground zero for this class of luxury item. What better example than the pure luxury PC above, which is named the Pure Luxury PC. Prices start about just shy of ten grand.
The other option is tradition; the luxuries of gold, mahogany and other artistic and material extravagances that even the most tech-illiterate consumer can appreciate. Here is the beautiful Moneual gold computer, jam-packed with features such as a Core 2 Duo processor, 6" display, and Windows Vista.
The 1981 Radioshack computer catalog is beautifully illustrated, but everything in it is complete TRS.
Right now, Amazon has a great deal on a Seagate 5TB external hard drive. It’s $110 (the same price as the 4TB mode). I’ve been looking for a way to back up all the computers in my household (with Time Machine) and I might buy this. I think can just create several partitions on it […]
Chipmaking is a relentless competition to make transistors smaller and smaller. Such refined technology is as inscrutable to users as angels dancing on the head of a few hundred copper pins, so James Newman set out to make a working CPU whose every connection can be explored and understood by students. “Like all modern processors […]
Nothing is more frustrating than needing to edit or sign a PDF and not having access to the original document. That’s why PDFpenPRO is a must-have app in our books.With this extremely useful app, you can merge, markup, and create PDF documents without ever having to convert your PDFs into word processor file formats. Type directly onto […]
From self-driving cars to stock market predicting software to the recommendations you get on Amazon and Netflix, machine learning is at the core of modern technology. You could find yourself building technology that is literally changing the world with the skills you’ll learn in The Complete Machine Learning Bundle. This bundle of 10 courses includes 406 lessons that will teach […]
This Python Mega Course will help you learn to code by teaching you to build 10 real-world apps that each highlight a unique use of Python.Job prospects for coders are still growing steadily—and with Python being one of the most popular coding languages out there today, it’s important for job seekers to demonstrate a widespread understanding of the […]