New HP Logo will need to be frequently cleaned with a Q-tip


44 Responses to “New HP Logo will need to be frequently cleaned with a Q-tip”

  1. coreymaley says:

    Like the MIT Press logo, except worse.

  2. The MIT Press logo looks like it’ll have your fingers if you’re not careful with it.

  3. Steve Hoefer says:

    I read it as “lip”.  or “lqi”

    Better than what Gap did, and HP could sell me on the “we’re stripping away the unessential bits” theme, but they went to far. It does little to dissuade me from my idea that HP has become a cargo cult for other companies technology, senselessly making copies since they went into the PC market years and years ago.

  4. @thesev says:

    it’s funny you should say that, my first reaction was that it reminded me of ELO’s 1986 album ‘balance of power’.

  5. Hugh Stimson says:

    It looks an awful lot like the Lip watch logo:

    Which isn’t necessarily a bad thing, I hafta say that logo looks pretty badass chiselled into a slab of diode-equipped brass on my wrist. Could also look good on a aluminum ultrabook chassy or similar.

    • dculberson says:

      I gotta say, it’s similar enough to be a problem.  Maybe that’s why HP hasn’t implemented it yet.

    • swylie says:

      that’s the first thing I thought of too, italics are not enough to make a difference

    • penguinchris says:

      According to the Lip Watches website @boingboing-3bee85ac5d60c54d2a92f67e0814422f:disqus linked to (in the “history” section) that logo has been around since at least the early 50′s. I’d say it was probably a clear and direct influence on the MIT Press logo, dating from the early 60′s. Interesting!

  6. bluest_one says:


  7. Lane Yarbrough says:

    Go with Hewie, it’s fun to say. 

  8. hughstimson says:

    speaking of Q-tips…

  9. Alan says:

    Looks appropriately like a section of barbed wire.


  10. doggo says:

    “Greebling”? WTF? *wikiwikiwiki* Ah. Maybe not correct term… Still, new word. Thanks Rob.

  11. Lane Yarbrough says:

    Anybody know what this is in Sign Language? Imagine the signer facing you. The left is the extended thumb and the longer is the middle finger, the pinky finger hidden, not apart of the message, kind of like an upside down “Go F*** Yourself”. 

    Yes? You feelin me? 

  12. UrbanUndead says:

    Oooo. Like a Risko rendering of my index finger typing style!

  13. imnotbinky says:

    Looks like barbed wire to me.

  14. You know, this is an article with the original logo directly beside it, with “hp” everywhere. And it took me a long time, with “hp” already in my head, just to see the h and p in that logo. ;) Practically NO ONE is going to understand what this logo is supposed to be for on it’s own.

  15. Thomas Juette says:

    What are you doing while using your computer that will require you to clean it with a Q-tip afterwards?

    Oh.  The same thing we’re ALL doing with our computers.  Sorry…

  16. davey says:

    I think it’s pretty recognizable, but if I saw it rotated 90 degrees I’d have no idea what it was. The old logo is unmistakeable.

    That’s not to say that it doesn’t look cool, which I think it does, and much more at home furnishing a hi-tech product than the current, rather frumpy affair.

  17. merashallan says:

    When I saw the new logo I thought it was for Lip, the French watch company.

  18. alfanovember says:

     Looks like coffin nails to me.

  19. atimoshenko says:

    They’re taking minimalism to an excess – especially for a logo. What is going to be the next redesign? Getting rid of the ascender and descender for / / / / ?

    Not to mention that now is absolutely not the time for them to be introducing a drastically new logo, even it it was the greatest logo in the world.

    • kyle sebring says:

      Conveniently, the design firm (Moving Brands) lays out their road map on their site. By 2021, a simple / will suffice! Seriously.

  20. Alvis says:

    Unless I’m misremembering things, weren’t those ridges on the 2600 just design flourishes – they weren’t functional vents, I don’t think?

  21. Emo Pinata says:

    When the vast majority of their business is in network and software for small and large business, are they really a PC company anymore?

    Also, I read “liji”.

  22. scifijazznik says:

    So….am I the only one that sees “BP?”

    [edit]…sorry, I’m an idiot.

  23. Micah Seymour says:

    That symbol actually signifies a rank similar to Colonel in the Visitors army.

  24. kekko says:

    It’s a strange, quite strange logo. I mean, it’s out of the ordinary for a company like HP. Actually, I’m very interested in seeing this new logo in motion. Maybe the middle is its waist and it could carry a semi-trasparent belt, or maybe it could start as a single oblique line and then expand to reveal its true identity. It could lose gravity and fall to the bottom, piece by piece, or every piece float like a balloon and find its place in the center. Maybe it could change color, a different color for every line, or drip color from its bottom: it’s four lines so they could use a variation of the logo to represent their printers (cyan-magenta-yellow-black). Ok, I’m getting dizzy now, but you get the point!

    EDIT: I just watched this video ( ) and BAM! Ink levels!

  25. telaquapacky says:

    Looks like a candle chart of a stock that is tanking.

  26. awjt says:


  27. sparkdale says:

    There was a band in Toronto called the Barcelona Pavilion that had the exact same logo, except not italicized.

  28. JPW says:

    FLIP it, and it FLIPS YOU OFF! . . .

  29. Fred_Sacramento says:

    It looks like the logo was designed by an hp printer that was running out of ink!

  30. ecobore says:

    Lip watches

  31. ausPPC says:

    Why, that’s nothin’ but a stylised, upside-down bird-flip.  Shame on you, HP!  Or maybe not – maybe this is how our corporate overlords provide full disclosure in this day and age.  

  32. penguinchris says:

    Because of the q-tip suggestion, I first saw it as a nose, in profile, with the two small lines delineating the sides of the (large) nostril, and the lower long line representing a q-tip (or finger) that has been inserted into the nostril.

  33. relawson says:

    I was thinking of the encoder strip in their inkjet printers that need cleaned when I read the Q-tip thing.

  34. test user says:

    This is probably not going to be used: “The ‘Progress mark’ logo is not the go-forward direction for HP.” from the designers website:

  35. LuisDanielCarbia says:

    It looks a little… runic to me.

  36. Shashwath T.R. says:

    Very good metaphor for a company that’s disappearing into nothing!

  37. Confirmed: this is NOT the new HP logo:

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