Jeff Roberts at PaidContent claims that TechCrunch's traffic is plummeting.
TechCrunch, the long-time darling of the digerati, is smashed to bits and all of AOL’s horses and men will be hard-pressed to put it together again. The site has lost almost every one of its top writers and traffic has dropped sharply, dropping by 35 percent from a year ago. ...
On top of the declining traffic, an editor at popular aggregator Techmeme, which TechCrunch at one point dominated, noted yesterday that the tech blog is already sliding down its “leader board.”
It eventually becomes clear, however, that Roberts sources the claimed traffic decline to ComScore. Providers of traffic estimates and samples are not entirely candid about their methodologies, valuable as they are in competing for the advertising industry's attention. Moreover, they tend to give lowball figures for sites who don't sign up for (or stop using) expensive direct measurement services.
As for the TechMeme leaderboard, TC's slid from first place to ... first place. The editor, Lidija Davis, didn't say quite what Roberts claimed she had.
This doesn't mean that TC's readership isn't falling, or that it isn't going to lose its top spot at Techmeme to The Verge. What it means is that traffic measurements from Alexa, ComScore, and the like might be bullshit; and, therefore, any "news" based on them.
After having promised to reveal a medical status report, then reportedly deciding not to, millionaire presidential candidate Donald Trump finally offered a handful of details via TV host Dr. Mehmet Oz. He takes statins and weighs 267 pounds, which Oz describes as “slightly overweight” but which The New York Times eagerly informs us is, in […]
The rise and fall of Theranos is gripping stuff. The $700m startup touted a revolutionary one-prick suite of blood tests that never worked well. But it managed to keep its failures hidden, writes Vanity Fair’s Nick Bilton, thanks to the secrecy and controlling policies of its founder, Elizabeth Holmes. Holmes seems to have been aware […]
The New York Times’ Daniel Victor posted this to the site yesterday, an item soon jokingly hailed as being among the newspaper of record’s greatest hits. A clever blog post given the swanky headline font, perhaps Victor’s trusted with publish-button privileges and it’s just one of those little jokes editors tolerate now and again. Today, […]
Vaping is getting more mainstream by the day, which means there’s been an influx of quality yet affordable vaporizers on the market. We’re particularly excited about the APX Wax Vaporizer Kit, which is an easy-to-use, high-quality vape that works with both dry herbs and waxy concentrates.If you’re a beginner trying to get into vaping, the APX […]
When you’ve had a long day and it’s time to unwind, there’s a lot you can do to relax: drink some tea, take a shower or even read a book. But there’s one thing that’s essential to a comfortable night’s rest—and that’s investing in some really good sheets. Enter Bamboo Bed Sheets. These quality sheets retail for $120, but […]
The Avantree Powerhouse 4 Port Fast USB Charging Station brings high quality, high power, and still keeps your work space or home looking neat and organized. The best part about this charger is its capacity. It comes packing 4 USB charging sockets and a powerful 4.5A/22.5W output.. Its smartport technology means you don’t have to worry about frying your battery, either—it […]