After witnessing the effectiveness of consumer boycotts against The Rush Limbaugh Show, corporate America has announced it is pulling support of right-wing talk radio.
Ninety-eight major corporations, such as Ford, GM, Allstate, and McDonald’s, have told Premiere Networks (which distributes Limbaugh and many other right-wing radio shows) that they want to advertise exclusively on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).”
As John Avlon of The Daily Beast says, "This is big."
(Photo: Reuters) [Limbaugh, Beck, Hannity, et al.] are playing to a (sometimes literally) dying demographic. Rush & Co. rate best among old, white males. They have been steadily losing women and young listeners, who are alienated by the angry, negative, obsessive approach to political conservations. Add to that the fact that women ages 24–55 are the prize advertising demographic, and you have a perfect storm emerging after Limbaugh’s Sandra Fluke comments.
As pressure grows for advertisers and radio stations to drop Rush & Co., there will be much talk about the dangers of censorship, with allies talking about a left-wing “jihad” against Rush (language his brother David Limbaugh has already used).
But the irony is that the same market forces that right-wing talk-radio hosts champion are helping to seal their fate. Advertisers are abandoning the shows because they no longer want to be associated with the hyperpartisan -- and occasionally hateful -- rhetoric.
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. His new book is Maker Dad: Lunch Box Guitars, Antigravity Jars, and 22 Other Incredibly Cool Father-Daughter DIY Projects