Brand New reports that the nonprofit literacy organization Reading is Fundamental (RIF) has replaced its 44-year-old logo. Usually I think logos from the 1960s are better than modern redesigns, but in this case, the designer did a great job.
"Starting today, supporters will see RIF’s bold new look and logo which marks the beginning of an awareness campaign designed to honor RIF’s iconic brand and spark a widespread movement in support of reading. The new logo is a modern formation of an open book—its openness symbolizes a voice for underserved communities and the world of possibilities opened to children through reading. The new mark is further enhanced by vivid tones of yellow and blue, creating a symbol that is electric and boldly stands as a badge of honor for all people that believe in the power of reading. RIF’s reenergized image is just the first step in many planned for their anniversary year to help book people across the nation unite."
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
You won’t need to think twice about going hands-free on the road with Exomount’s easy-to-use car mount. It mounts your smartphone so easily, you literally only need one hand to quickly secure your phone in the perfect position and get driving. Don’t risk a ticket, use the world’s best suction technology to effortlessly mount and […]
It’s time for a power upgrade — throw out that tired-out power strip and swap in this family-size USB charger, packed with 6 high-speed ports. With a built-in control chip, Kinkoo optimizes each port to ensure the fastest charging possible for all your devices. The Kinkoo is made from high-grade and durable materials so you […]
Watching Netflix, Hulu or other streaming services can unfortunately be difficult while traveling outside the US. Rather than bypass these restrictions with the help of a complex and slow VPN, choose a faster and simpler solution with Getflix. Instead of rerouting all your Internet traffic through a different server, this handy service only routes the […]