[Video Link] Shira Lazar of What's Trending interviewed Eric Migicovsky, the creator of the Pebble Bluetooth watch, a Kickstarter project that's raised over $8 million.
Meet Pebble Founder Eric Migicovsky, the 25-year behind the nearly 9 million dollar Kickstarter campaign, the largest ever. According to Eric, Pebble is THE watch of the 21st century, allowing it to connect to your Iphone as well as download different apps and watch interfaces. Eric talked with Shira about how Kickstarter gave them an opportunity, making something people want and how awesome the Pebble watch is.
What made you realize that the Pebble watch would be something people want?
“At the end of the day….make something people want. Before we launched our Kickstarter, we actually emailed the product to all my friends, my parents, my relatives and they all really like what we were making, so we had a pretty good feeling.”
What advantage did going on Kickstarter give you?
“Kickstarter is really cool because basically you can chat with the community, talk directly to the customer and find out what they want, what they are thinking, and impress them.”
Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.