Visualizing pizza company's network: from the farm to local deliveries

This clip from the PBS (UK) program "America Revealed" visualizes the Domino's Pizza supply chain starting at the level of local deliveries.

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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Very interesting, but totally flawed from the git-go. They call it “pizza.”
- LinkMan
  
  Also, no self-respecting Manhattan resident would order Domino’s.
  - kP
    
    There are enough self-disrespecting Manhattanites to support 15+ locations:
    http://goo.gl/maps/iOQP
    - http://ae4rv.com/ royaltrux
      
      That’s just sad. But I will say that their new-ish recipe for grease pancakes is better than what they used to offer.
    - Antinous / Moderator
      
      Considering the number of tourists and business travelers, it’s quite possible that the local don’t frequent them.
  - Mantissa128
    
    I like how you can custom build your pie online. Regular crust, BBQ sauce, chicken, cheddar, hot peppers, black olives, onions. Trust me.
jimh

Wow, I’m living in a bubble obviously. I didn’t realize Domino’s was still a thing.
kP

Does the supply chain include the herb that flows through the minds of the cooks?
- jimh
  
  That’s more of a pipeline, dude.
- Cowicide
  
  That would make an excellent remix and/or SNL short. Showing that aspect of it with fancy graphics.
  
  Maybe once pot becomes legal, they can show that without the issue of leading cops to the dealers/buyers.
  
  http://i.imgur.com/uWRs0.jpg
sarahnocal

I am pretty sure pizza dough doesn’t come from a farm.
- ChicagoD
  
  Seriously? Apparently you’ve never been to the vast dough fields of southern Italy.
  - foobar
    
    The blooming of the spaghetti trees is awe inspiring.
    - jimh
      
      OMG yes. The Swiss do it very well, too.
      http://www.youtube.com/watch?v=27ugSKW4-QQ
- David Pescovitz
  
  What about jalapeños? I love pizza with jalapeños.
Cowicide

This kind of info-graphics is what computers were made for. I loved this. I feel like a goddam pizza logistics gawd. Thank goodness most TV isn’t like this or I might start watching it more often.
- Mantissa128
  
  I’d wager it’s super-stimulating for visual thinkers, I dug it too.
  
  Now picture it continuing the other way, with little tan lines tracing their way through Manhattan’s sewer system.
Culturedropout

Dom…dom…dom… dominos… dominos… dominos-dominos-dominos… doooooommmminnnoooOOOOSSS PIZZA!
beemoh

“the PBS (UK) program”

It honestly doesnt’ matter in any way, shape, or form, but I believe it’s a PBS (US) show that’s just getting a UK airing now- I’m not sure PBS UK is actually producing original content just yet.
DewiMorgan

I love their pizza tracker when ordering.

I strongly suspect that they considered adding GPS to their deliveries so you could track the delivery location as well as just the ETA; but realized that seeing your pizza traveling away from them, or stationary at someone else’s house, would be a Bad Thing from a customer satisfaction point of view. Not to mention a privacy point of view.

Their pasta breadbowls beat their pizza, hands down.