Britain's Advertising Standards Authority has upheld complaints leveled against a men's rights group's controversial ad campaign.
Fathers4Justice's ad depicted a crying baby, his body emblazoned with perjoratives such as "pig" and "rapist", with text attacking Mumsnet, a popular online hangout for mothers of young children. According to Fathers4Justice, Mumsnet presided over an anti-male hate campaign as objectionable as homophobia and racism.
"Fathers4Justice are writing to all advertisers this Mother's Day to inform them that the Mumsnet web site carries abusive and distressing anti-male content which promotes gender hatred against men and boys," said the ad's text. "We believe that the general sexist labelling of men and boys as 'rapists', 'paedophiles' and 'wife beaters' is as unacceptable and offensive as racism and homophobia. Fathers4Justice are asking advertisers to suspend their advertising on Mumsnet until founder Justine Roberts adopts a zero tolerance policy to gender hatred. Promote a message of love, not hate this Mother's Day. Join our boycott of Mumsnet."
The ad was part of a series directed at businesses that Fathers4Justice accuses of oppressing men.
In its ruling, however, the ASA found that the claims were not substantiated, because the remarks were made not by the site's editors but by forum participants and commenters.
"F4J had not sent us anything to suggest that Mumsnet endorsed any of the views expressed on its web forums or any editorial content," wrote the ASA, which ordered F4J not to run the ad again or to imply that "forum postings on Mumsnet's website indicated endorsement or support from the website itself."
The ASA dismissed complaints about the photoshopped image itself, however, describing it as a contextually clear representation of unfair labeling.
“Life is too short for a full-time job,” writes Mohit Satyanand. “Time unwatched is its own treasure, gracious host to conversations that drift and swoop, afternoons that stretch into evenings, dinners that slur into a last coffee.” Good if you can hack it, I suppose.
Our minds naturally group things in culturally specific categories — for Americans, robins are more “bird” than albatrosses — and we’re better at categorizing more prototypical items than outliers — but what does this mean when we group humans in categories like “real Americans”?
Laurie Penny weighs in with an important addition to the discussion about privilege and pain, making the important point that privilege is not the absence of pain, discrimination or hellish conditions — but that doesn’t mean that the nerds who suffered through school bullying are without it.
Watching Netflix, Hulu or other streaming services can unfortunately be difficult while traveling outside the US. Rather than bypass these restrictions with the help of a complex and slow VPN, choose a faster and simpler solution with Getflix. Instead of rerouting all your Internet traffic through a different server, this handy service only routes the […]
Shake, stir, and muddle your way to delicious homemade cocktails with this must-have bar set. Expect only the finest quality tools from MakersKit — enabling you to unleash your inner mixologist.Top 12 Favorite Things of 2014, Sunset MagazineQuart-size vintage-style Mason jar shakerRetro double jigger for accurate measurementsStrainer & spouts for a mixologist-style smooth pourHardwood muddler […]
The Lytro Illum dares to be different, boasting even more robust features than its first generation predecessor and a sleek design reminiscent of professional DSLRs. What’s so cool about it? Most cameras capture the position of light rays, producing a statoc 2D image.