[UPDATE: Read the comments in Cory's post here. The court records show that Progressive did indeed participate in the killer's legal defense] Adweek has a short item about Progressive Insurance's "social media crisis" resulting from Matt Fisher's claim that the insurer defended his sister's "killer in court in an effort not to pay out the benefit on her policy."
Progressive understands Flo is now a liability, at least temporarily, though the company was way too slow to replace her avatar with the corporate logo on its main Twitter account -- leaving Flo to smile maddeningly as she robo-spammed canned responses at people who had read Fisher's story and were horrified.
The article also linked to a statement from Chris Wolf, the claims general manager for Progressive, who points the finger at Nationwide for representing the defendant.
To be very clear, Progressive did not serve as the attorney for the defendant in this case. He was defended by his insurance company, Nationwide.
There was a question as to who was at fault, and a jury decided in the Fisher family’s favor just last week. We respect the verdict and now can continue to work with the Fisher family to reach a resolution.
Flo Suddenly a Problem for Progressive in Its Social-Media Crisis
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
The Lytro Illum dares to be different, boasting even more robust features than its first generation predecessor and a sleek design reminiscent of professional DSLRs. What’s so cool about it? Most cameras capture the position of light rays, producing a statoc 2D image.
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