Expect America's malls to soon become orange-scented. A new study by Washington State University researchers suggests that "simple scents" -- they tested orange -- can stimulate a bump in retail sales. This is compared to no smell or "complex scents" like an orange-basil-green tea blend used in this study. From WSU:
The researchers say the (simple) scent is more easily processed, freeing the customer’s mind to focus on shopping. But when that "bandwidth” is unavailable customers don’t perform cognitive tasks as effectively, says (Eric) Spangenberg, (dean of the College of Business)...
"WSU researchers tie simple scent to increased retail sales
Nick Sousanis, who delivered his doctoral dissertation in comic book form, has a new comic in the current Nature magazine, explaining the last 25 years’ worth of climate talks, as a primer in advance of the Paris climate talks next week.
Randall “XKCD” Munroe’s Thing Explainer: Complicated Stuff in Simple Words arrives in stores today: it combines technical diagrams and wordplay in pure display of everything that makes XKCD brilliant and wonderful in every way.
Bats and skateboarders have something special in common. They both use inertia to land their tricks which, in a bat’s case, means landing upside down.
These knitted gloves are here to save the day (and your hands) with an ultra-comfy, double-layer that will allow you to stay warm and use your phone. Now you can take photos on the fly, text, Tinder, and more without letting freezing temperatures get in your way. Plus they work with all touchscreens, so no […]
Store more on your Mac with this microSD memory card adapter.
Carrying this EDC card is like slinging around a handheld toolbox wherever you go. Its minimal design is small enough to fit in your wallet’s billfold, and it’s TSA-compliant so you’ll never leave it behind. It’s got hex wrenches, metric and imperial rulers, flathead and Phillip’s screwdrivers, and a bottle opener so that you’re ready […]