Expect America's malls to soon become orange-scented. A new study by Washington State University researchers suggests that "simple scents" -- they tested orange -- can stimulate a bump in retail sales. This is compared to no smell or "complex scents" like an orange-basil-green tea blend used in this study. From WSU:
The researchers say the (simple) scent is more easily processed, freeing the customer’s mind to focus on shopping. But when that "bandwidth” is unavailable customers don’t perform cognitive tasks as effectively, says (Eric) Spangenberg, (dean of the College of Business)...
"WSU researchers tie simple scent to increased retail sales
Graduate student Jason Ahrns captured a stunning image of red sprites over Nebraska while aboard a plane chartered by the National Center for Atmospheric Research. And behold Scott McPartland’s rare video of the phenomenon in May.
Randy L. Korotev from the Washington U in St Louis Department of Earth and Planetary Sciences presents this handy flowchart (based on this one by Deborah Guedes) for deflating your excitement at having found rock that may be a meteorite but almost certainly isn’t. Today’s XKCD offers a handy abridgment if you find this one […]
YouTuber Latheman666 takes maglev to the next level by adding nine neodymium magnet cubes to a levitating magnet and then floating a pyrolytic graphite disc about 1mm above the neodymium. Hypnotic!
To be a Pokémon master, you’ll need a phone that won’t constantly die on you. Because nothing is worse than seeing the screen go black right as you’ve finally found the Charizard of your dreams.That’s why we’re so excited about the LinearFlux PokeCharger Portable Battery ($39.99). With its 3.0 Amp HyperCharging technology, this slim battery will […]
The tech industry is constantly innovating, and in order to stay competitive, you’ll need to keep up. The Programming Into the Future Bundle was created to teach you the skills employers are looking for at this very moment, including in-demand coding languages like Google Go.The bundle of courses includes instruction on a range of innovative tools that advanced coders […]
If you’re running low on MacBook storage, your options are pretty limited. External hard drives mean toting around another piece of bulky equipment, and you probably don’t want a USB stick constantly protruding from your laptop.That’s why the Nifty MiniDrive for MacBooks is such a desirable alternative, and one of our top tech finds this year. You can add […]