Expect America's malls to soon become orange-scented. A new study by Washington State University researchers suggests that "simple scents" -- they tested orange -- can stimulate a bump in retail sales. This is compared to no smell or "complex scents" like an orange-basil-green tea blend used in this study. From WSU:
The researchers say the (simple) scent is more easily processed, freeing the customer’s mind to focus on shopping. But when that "bandwidth” is unavailable customers don’t perform cognitive tasks as effectively, says (Eric) Spangenberg, (dean of the College of Business)...
"WSU researchers tie simple scent to increased retail sales
The Department of Agriculture’s chief scientist oversees more than 1,000 scientists in 100 research facilities: Trump’s pick to run the agency is Sam Clovis, a climate-denying talk-radio host who not only lacks any kind of scientific degrees — he didn’t take a single science course at university.
NASA’s Langley Research Center in Hampton, Virginia turns 100 this year. In celebration, the space agency produced this short documentary and enlisted Captain Kirk himself, William Shatner, to narrate. Here are just a few highlights from NASA Langley’s incredible history: • In times of peace and war, NASA Langley helped to create a better airplane, […]
Rio Celeste is a gorgeous Costa Rican river with a length that’s famous for its unusual turquoise waters. After decades of guessing, scientists finally determined the cause was aluminosilicate:
The current web development landscape is rife with buzzwords and technology that gets abandoned almost as soon as it’s made. If you’ve never written a line of code before, it can be hard to figure out what’s coming, what’s here to stay, or how to get ahead.This Beginner Web Development Bundle is a great place […]
The Fader Stealth Quadcopter from TRNDlabs packs incredible flight performance into a package small enough to land on your phone screen, and it’s available now in the Boing Boing Store.The Fader’s six-axis gyroscope module gives it perfect balance in the air. This makes the onboard 720p HD camera all the better for shooting amazing flight […]
Although fully autonomous vehicles aren’t yet allowed on public streets, they are poised to dominate the roads in the not-too-distant future. But before that happens, Apple, Google, Uber, and other companies now investing in self-driving tech are going to need talented developers that can account for the dizzying array of factors at play when a […]