Expect America's malls to soon become orange-scented. A new study by Washington State University researchers suggests that "simple scents" -- they tested orange -- can stimulate a bump in retail sales. This is compared to no smell or "complex scents" like an orange-basil-green tea blend used in this study. From WSU:
The researchers say the (simple) scent is more easily processed, freeing the customer’s mind to focus on shopping. But when that "bandwidth” is unavailable customers don’t perform cognitive tasks as effectively, says (Eric) Spangenberg, (dean of the College of Business)...
"WSU researchers tie simple scent to increased retail sales
In 1960, parapsychologist Anthony Donald Cornell donned a bed sheet and attempted to scare an audience watching an X-rated film in a movie theater. Why? Cornell, a believer in ghosts himself, wanted to understand how people reacted during “apparitional experiences.” Today at the BBC, University of Oxford experimental psychologist Matthew Tompkins explores Cornell’s strange experiments […]
With so many costumes adorning this election season, you might think the Halloween get-ups are overkill. Think again, because David Ng and B.R. Cohen are here to present the official universal survey about your candy favorites for the 2016 hierarchical delineation of candy virtue.
University of Zurich researchers used transcranial magnetic stimulation, a noninvasive method of inhibiting activity in parts of the brain, to “turn off” people’s ability to control their impulses. They focused on the temporoparietal junction, an area of the brain thought to play an important role in moral decisions, empathy, and other social interactions. They hope […]
I’ve never really felt the need to purchase a smartwatch because a lot of them aren’t very functional, but at just shy of $30, the Martian Notifier Smartwatch was worth checking out. For that low of a price, it actually does feature an impressive amount of functionality, and comes in handy when you don’t want to be carrying around your […]
Geek Fuel is a subscription delivery service that caters to those of us that love comics, gaming, and general geek culture. Every month, Geek Fuel will assemble a box of goodies with a value of $50 or over. The specific items are a mystery, but you’ll always get an exclusive t-shirt not found anywhere else, a full […]
If you like to DIY and you like helicopters, you’re going to really love the Flexbot Hexacopter Kit. This copter blows traditional models out of the water: it includes everything you need to actually build your own hexacopter, and then pilot it like a pro, too.The construction is complicated enough to give you a challenge, […]