Smells like shopping

Expect America's malls to soon become orange-scented. A new study by Washington State University researchers suggests that "simple scents" -- they tested orange -- can stimulate a bump in retail sales. This is compared to no smell or "complex scents" like an orange-basil-green tea blend used in this study. From WSU:
The researchers say the (simple) scent is more easily processed, freeing the customer’s mind to focus on shopping. But when that "bandwidth” is unavailable customers don’t perform cognitive tasks as effectively, says (Eric) Spangenberg, (dean of the College of Business)...
"WSU researchers tie simple scent to increased retail sales"


  1. ugh.  I already have to avoid malls around Christmas because of all the smells of the season kicking in my allergies and asthma (i’m insanely allergic to christmas trees!).  guess I’ll have to avoid shopping all together!  :)  

      1.  I’m allergic to pine, but if I’m not closed up in a house with one, or camping near pines for more than a couple days then I’m usually OK

  2. Bah!  This sort of thing gets trotted out every couple of years, and the papers re-write the same articles about the primal suggestive power of scents, and nothing ever changes.

    It is only a matter of time before the scent-making PC peripheral resurfaces yet again.

  3. I would have guessed it would be “lemon-scented”,  as is every damn product on the market. 

    Well, it’s still the tyranny of citrus fragrance anyway :)

    1. All of them, all the time.  Not layered, though – you’ll go from intense orange to intense perfume to intense pine-sol (different from pine, that tends to be tolerable), one after another after another.

  4. Great. Researchers discover a scent that helps humans think more clearly (read the article to which David linked) and conclude the best way to use it is to make people buy more things. What a pity these people didn’t devise, conduct and analyse their research in the presence of said scent. 

  5. Old news. Hollister already stinks like salty something, and I remember hearing that those cookie places have the canned scent of baking  to attract customers. 

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