Pagefair is an ad-blocking circumvention tool that publishers can use to track readers who’ve taken technological countermeasures to protect their privacy. The company has sold its service to many publishers — including the Economist — by deploying moral arguments about the evils of ad-blocking.
The FCC has rejected Consumer Watchdog’s petition to force Internet companies like “Google, Facebook, YouTube, Pandora, Netflix, and LinkedIn”) to honor the “Do Not Track” flag that browsers can send to web-servers, informing them that users do not want their Internet activity to be tracked and shared with third parties.
Mozilla has shipped a new version of Firefox whose private mode also blocks tracking beacons for ad networks, which will make private Web usage much harder to track.
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