Clueless Texas Congressman Louie Gohmert can't get how Gmail ads work through his thick, thick skull

Rep Louie Gohmert (R-TX) is an ignoramus, as is demonstrated by his questioning during this hearing on reforms to the Electronic Communications Privacy Act. Gohmert questions a Google rep about how Adwords in Gmail work. For the record, here's how it works: Google parses the email for keywords, checks to see if anyone has bid to have text-ads displayed on emails with those words, and displays ads that match. Here's how Gohmert thinks they work: A computer at Google reads your email, sends your identity to an advertiser, and asks it if it wants to display ads on your email.

Gohmert may have confused Adwords with some of the realtime auctions for display ads. Google rep very patiently, and repeatedly tries to explain this to Gohmert, who refuses to get it, and instead smugly keeps asking whether the government could buy the right to see who's sending what email from Google in the way he imagines (incorrectly) that advertisers do.

If watching the video is too painful, have no fear, TechDirt's Mike Masnick has thoughtfully transcribed some of the choicest moments:

Gohmert: Okay, so what would prevent the federal government from making a deal with Google, so they could also "Scroogle" people, and say "I want to know everyone who has ever used the term 'Benghazi'" or "I want everyone who's ever used... a certain term." Would you discriminate against the government, or would you allow the government to know about all emails that included those words?

Lawyer [confounded look] Uh... sir, I think those are apples and oranges. I think the disclosure of the identity...

Gohmert: I'm not asking for a fruit comparison. I'm just asking would you be willing to make that deal with the government? The same one you do with private advertisers, so that the government would know which emails are using which words.

Lawyer: Thank you, sir. I meant by that, that it isn't the same deal that's being suggested there.

Gohmert: But I'm asking specifically if the same type of deal could be made by the federal government? [some pointless rant about US government videos aired overseas that is completely irrelevant and which it wasn't worth transcribing] But if that same government will spend tens of thousands to do a commercial, they might, under some hare-brained idea like to do a deal to get all the email addresses that use certain words. Couldn't they make that same kind of deal that private advertisers do?

For the record, I think there are real privacy concerns with Gmail's ads, but not the dumbass ones that Gohmert is worried about. Also for the record, Gohmert believes that a trans-Alaskan pipeline will help caribou get more sex; denies climate change; and thinks that school shootings can be averted by giving school principals M-4 rifles.

Rep. Gohmert's Record For Stunning Technological Ignorance Is Broken By... Rep. Gohmert