A24 Films logo motion graphic

Last night, I saw the Bling Ring. My favorite part was the logo motion graphic for A24 Films, the distributor and production company that released the movie. Seriously, it's fantastic! Designed by Grand Army with sound by Felt Not Heard. Below is another terrific version that didn't make the cut.


  1. I generally dislike the parade of over the top logos that get sequenced in front of movies, but even so, that pair of animations are seriously great.

    1. Not at all. I thought it was pretty fun, but I’ve enjoyed Sofia Coppola’s previous films much more. However, this logo treatment is outstanding!

    1. Did you see Watchmen? After the opening title sequence, the rest of the film was really disappointing.

      1. I think of the film as a supplement to the graphic novel. If you have that going through your head the whole time, you might enjoy parts of it. It doesn’t stand alone. I wouldn’t recommend it to anyone who wasn’t a fan of the comic. And I can’t understand why everyone is gaga in anticipation of a new Superman by the people who brought us Watchmen, 300, Sucker Punch and Nolan’s Il Duce-Knight.

    1. As a kid growing up in the 80’s I loved the HBO intros.  It makes me sad that companies don’t do more of this now.

      1. That’s not that different from those CG roller coaster film stock seizure triggers that they show in movie theaters now.

  2. I’d like to know the reason for the name. The English chess opening, perhaps, or the highway?

  3. looks pretty simple with the masking and keyframing. can we speak mograph in here? i wonder if they used after effects to animate or cinema4d. c4d is more adept for making repeatable shapes to be used as mattes in ae…which is the only i ask.

  4. I seem to remember some show I used to watch in the 19A0s that began with this. But I can’t quite remember what it was…

  5. I have to admit I can’t discern what the concept is. Can someone explain it to me? It appears to be just a decorative animation. Sorry to be dense.

  6. Do we know they used true, old-school optical motion graphics for the logos? Or are these contemporary CG pieces with the “retro mograph” filter enabled? They’re really nice either way.

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