I Don't Need a Reason, by Dizzee Rascal

It's almost as if it was designed to be turned into short, looping images for use on the World Wide Web. [Video Link via Metafilter]

Notable Replies

  1. zaren says:

    With a little bit of BB favorite Die Antwoord in the background audio as well?

  2. Right, pretty brilliant, since it's basically based upon the style of repeating gif loops, and people may grab clips of it and convert it into actual gif loops and spread the video around for them. I do think it's likely a subtle viral marketing ploy. They also (smartly) allow anyone to download the video at various resolutions.

  3. Kimmo says:

    It's a pretty cool angle on the tired old 'look how rich I got rapping' shtick.

    Also, tassles.

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