Finn writes, "Prior, Norway's leading brand of chicken and eggs, has just launched Princess Eggs and Pirate Eggs, to get children to eat more eggs.
A friend of mine was quoted as saying: 'If this is what's necessary to get kids to eat more eggs, there's something wrong with the way you raise them.
The product per se is as old as the hills, but the packaging is new, and it's a marketing stunt -- gone horribly wrong!
The next product launch: School eggs!
Now, there's a facepalm moment for you!"
«Det er helt sikkert mange meninger om hvordan markedsføring som appellerer til barn bør være, og hvilke signaler man gir om kjønnsroller og annet. Vi ønsker ikke å mene for mye om dette, som jo er en stor debatt, men er opptatt av å finne et formspråk som appellerer til de vi ønsker å treffe», skriver Nortura i et svar til en undrende forbruker.
Blå og rosa egg
- Egg er et produkt som er både sunt, næringsrikt og en viktig del av et variert kosthold for de aller fleste, sier informasjonssjef i Nortura Ellen Flø Skagen til Aftenposten.
Prior går nye veier for å lokke til seg barna [Marita E. Valvik/Aftenposten]
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