Dan Sinker's eloquent eulogy for horse ebooks, the spambot that wasn't

"When Susan Orlean (of all people!) revealed in the New Yorker (of all places!) that for at least the last two years, @Horse has actually been authored (shepherded? overseen? THERE IS NOT A WORD TO DESCRIBE THIS) by Jacob Bakkila and Thomas Bender two employees of Buzzfeed (seriously) and that the account was coming to an end today, with a culmination in a performance art piece (ouch) at a New York gallery (fuck), it felt devastating." —Dan Sinker's 'Eulogy for a horse.'