Damon Lavrinc asks the question: would you rather buy an autonomous car from Google or GM?The answer, for most, is Google. But the most interesting part of the article is how buyers of expensive cars are already so accustomed to high-tech bells and whistles that the idea of it has already lost its sci-fi glamor. To them,
adding a ‘self-driving package’ is just another option.” Throw in the possibility of a special lane on highways for autonomous vehicles and the ability to turn the system on and off at will, and premium buyers were sold on the option full-stop. Considering that Audi, BMW, Cadillac, and Mercedes-Benz all plan to have some kind of semi-autonomous, traffic jam assistance feature either on the market or coming in the next few years, and it’s obvious that luxury brands are well aware of what their buyers want.