As she embarked upon a long flight to Africa, PR staffer Justine Sacco issued this tweet. At best a darkly ironic self-deprecation that could never fit into 140 characters, it resulted, within bare minutes, in an internet-wide scandal. Even as the plane is still in the air--Sacco presumably oblivious--there is a hashtag, #HasJustineLandedYet, a parody account, @LOLJustineSacco, a fake movie poster, and, God help her, a whole entire New York Times article, replete with a stunned disavowal from her corporate employers.
“This is an outrageous, offensive comment that does not reflect the views and values of IAC,” the company said in a statement. “Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.”
"Ms. Sacco," added The Times' Ashley Southall, "could not be reached for comment."
UPDATE: It looks like Sacco landed, deleted the tweet, and subsequently the entire account. I wonder if anyone managed to get a screen grab!
UPDATE 2:Here's a timely reminder from Michele Catalano about the dangers of Twitter.
UPDATE 3: Sacco was fired over the tweet, and apologized for it.
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
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