Is Gresso Azimuth the Sony Ericsson K850 killer we've all been waiting for?

Packing exclusive materials, handicraft and attention to detail, the Azimuth is luxury phonemaker Gresso's bid to take on Sony Ericsson's K850 at the premium end of the cellphone market.

The slim candybar packs beefy Dual SIMs, but lacks the reigning champ's Memory Stick Micro slot and 5.04 megapixel CMOS camera with Xenon flash. No word on polyphonic ringtones.

Like its rival, which was discontinued seven years ago, the Azimuth opts for svelte metal buttons for a "pleasant tactile perception" and a brushed metal casing evocative of the DeLorean DMC-12, the most popular sports car among men who claim to have killed Jon-Benet Ramsay. Unlike long-defunct Sony Ericsson's flagship model, though, it's assembled by a single craftsman to allow the titanium casing time to mature.

Sporting Nokia's cutting-edge S40 operating system, the Azimuth should offer a snappier experience than even the beefiest and most packing Symbian handsets, but business users might not be so quick to give up their BlackBerry Pearls.

The Gresso Azimuth is just $2000 and may be ordered directly from