#IceBucketChallenge: ALS Association withdraws trademark application



In an apparent response to online criticism, the ALS Association has withdrawn their trademark application for "Ice Bucket Challenge." An admirable move.

Notable Replies

  1. I still think the field is wide open for the Boiling Water Challenge. And I haven't heard a peep about liquid nitrogen.

  2. I think it's understandable for the ALS Association's thought process in that there's something to the "Ice Bucket Challenge", and that they do something to protect it and the Association's interests. I'm not saying that they were right in thinking so, or the actual filing for the trademark, but I can see the reasoning. However it's still a scummy move wanting to trademark something that's not theirs, and something that has been fairly grassroots. This is why we can't have nice things because at some point someone will try to monetize the situation.

  3. EricE says:

    I can see a quite innocent thought process - that trademarking it would allow them to go after the inevitable crooks and scam artists who have probably already set up online campaigns adopting the ice bucket challenge meme to trick people into sending them money...

  4. The key is following the proper sequence: Ice, Boil, LN

    Actually, one probably could safely do a warm water dousing followed by LN, because Leidenfrost

  5. DevinC says:

    Funny thing. Today I got back the answer to my application to trademark the ™ symbol.

    They said it was fine, but would only be enforceable if every use of ™ had another ™ appended to it in superscript.

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