Maker of internet-connected vibrator must pay $4m for secretly tracking users' sexual activity

We-Vibe agreed to pay up to $10,000 each to customers after tracking use of their "smart vibrators" without permission. The total hit is for $4m.

The We-Vibe 4 Plus is a £90 bluetooth connected vibrator, which can be controlled through an app. It is marketed as a way to “allow couples to keep their flame ignited – together or apart”. Its app-enabled controls can be activated remotely, allowing, for instance, a partner on the other end of a video call to interact. But the app came with a number of security and privacy vulnerabilities, which added up to produce something that many would feel uncomfortable about using.

They sold people on "control a vibrator with your phone" but the reality was "we build a data graph of your sexual habits."

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  1. You should always expect photoshop shenanigans from @beschizza

  2. It logs your data so you can compete with family and friends

  3. Cunk says:

    Does it also want to connect to Facebook so it can update your status to "Getting some me time"?

  4. "Tracking users' sexual activity?" Aren't you jumping to conclusions about what these things are being used for? I'm sure that the majority of users are of strong moral character and use them only for their intended purpose of massaging aching muscles. You people all have dirty, dirty minds.

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